SMASH THROUGH YOUR CURRENT INCOME CAP
+ INDULGE IN CONFIDENCE WHEN YOU…
SMASH THROUGH YOUR CURRENT INCOME CAP + INDULGE IN CONFIDENCE WHEN YOU…
Because let’s face it - writing blogs ain’t gonna get you to $10K months.
But my spidey senses say you already know that. You likely know it all too well.
However, wanting to write effective sales pages
that produce results for your clients…
And actually doing it…
Might feel worlds apart.
question:
question:
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
I know that all of this is 100% normal and expected.
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
I know that all of this is 100% normal and expected.
Because ultimately, it often boils down to three core doubts
that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever
grappled with these three doubts during your recent copywriter journey:
Because ultimately, it often boils down to three core doubts that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever grappled with these three doubts during your recent copywriter journey:
DOUBT #1
>>>> Let’s put a pin in this one right away. For one, you enjoy writing. And you’ve clearly got a talent for it. You’ve been writing for a bit now (regardless of what that’s looked like or what services), and you’re genuinely interested in the writing process of this money-making skill.
Guess what? You’ve just shot past 97% of other people online who would never cut it in the launch space. (Trust me, many business owners despise writing copy and don’t love words enough to learn it). Like any other skill, you can not only learn this, but you can EXCEL at it… My motto is that you just need to write ONE page to call yourself a sales page writer. And once you start calling yourself a launch copywriter, so will everyone else :)
DOUBT #2
>>>> Time for me to put something into perspective - when one sales page you write has the potential to make your client $5K, $10K, $20K+… they’ll pay that initial investment in you time and time again. Every smart course creator (AKA your clients!) knows that sales pages are the golden ticket to sales, and they’re willing to pay good money for them. It’s not like trying to prove the value of a newsletter email or a blog post like some other writing services are up against. Instead, sales pages are directly related to sales, so when you get GOOD at writing them, your ability to charge more and more becomes inevitable.
And for some added sweet cherries on top, every course creator needs a sales page. Usually, they need multiple sales pages (one for every offer!), which proves that there is so much available work out there for you. And hey, when the program you’re writing the sales page for is several hundred dollars, it only takes a few sales for your client's investment to pay itself back. Sales pages are reusable assets that course creators are accustomed to investing in, making your talents even more valuable.
DOUBT #3
>>>> Okay, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself, the more you learn, and the more you raise your value… And unlike taking years to climb the ladder in the corporate world, experience and status rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client.
And so while your clients only have the opportunity to learn from their personal launches (which are often only a couple times a year), you get VIP access to many launches over the course of a year, which catapults your experience, knowledge, and confidence. And it just takes one launch to get started :)
DOUBT #1
>>>> Let’s put a pin in this one right away. For one, you enjoy writing. And you’ve clearly got a talent for it. You’ve been writing for a bit now (regardless of what that’s looked like or what services), and you’re genuinely interested in the writing process of this money-making skill.
Guess what? You’ve just shot past 97% of other people online who would never cut it in the launch space. (Trust me, many business owners despise writing copy and don’t love words enough to learn it). Like any other skill, you can not only learn this, but you can EXCEL at it… My motto is that you just need to write ONE page to call yourself a sales page writer. And once you start calling yourself a launch copywriter, so will everyone else :)
DOUBT #2
>>>> Time for me to put something into perspective - when one sales page you write has the potential to make your client $5K, $10K, $20K+… they’ll pay that initial investment in you time and time again. Every smart course creator (AKA your clients!) knows that sales pages are the golden ticket to sales, and they’re willing to pay good money for them. It’s not like trying to prove the value of a newsletter email or a blog post like some other writing services are up against. Instead, sales pages are directly related to sales, so when you get GOOD at writing them, your ability to charge more and more becomes inevitable.
And for some added cherries on top, every course creator needs a sales page. Usually, they need multiple sales pages (one for every offer!), which proves that there is so much available work out there for you. And hey, when the program you’re writing the sales page for is several hundred dollars, it only takes a few sales for your client's investment to pay itself back. Sales pages are reusable assets that course creators are accustomed to investing in, making your talents even more valuable.
DOUBT #3
>>>> Okay, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself, the more you learn, and the more you raise your value… And unlike taking years to climb the ladder in the corporate world, experience and status rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client.
And so while your clients only have the opportunity to learn from their personal launches (which are often only a couple times a year), you get VIP access to many launches over the course of a year, which catapults your experience, knowledge, and confidence. And it just takes one launch to get started :)
Here’s where your uplevel begins.
Because at the end of the day…
Breaking into the conversion copy world and being able to clearly state what you do in a niched down way
Owning a contained offer with clear boundaries - no more re-inventing offers when people keep coming to you for different things
Establishing stability in your lifestyle and being in control of your income
Smashing your income cap and freeing yourself with a sustainably profitable business
Creating working hours that align with your goals and your personal life
Offering high-value, high-ticket packages like VIP Days or VIP Weeks with big-impact projects that genuinely excite you
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
The elephant that has helped you stand in your power to not purchase another course until you find the time to go through the other ones you already have…
(subtly's not a quality of mine but honesty is)
What I’m about to show you is not to be viewed as another course.
It’s not something you need to book off months just to go through the content.
And it’s NOT something to look at passively, and ultimately, never finish.
Instead, what I’m introducing you to is a system that you will pull up alongside you WHILE you write every client's sales page.
Think of it…
As a resource
As your ticket to understanding the strategy
As your rebuttal to all the questions
As your expedited path to quicker writing, faster turnaround times, and more confidence
You’ll pull it up in real time, get your answer, and write your page.
I’ve distilled down the sales page writing process into a unique Double Pop Process (which you’ll learn about in a hot second!) - one I promise you’ve never seen, and one I promise works.
One that…
is thorough and implementable
leans on frameworks and creativity
infuses research and your client's personality
delivers you a proven process and room to make it your own
The elephant that has helped you stand in your power to not purchase another course until you find the time to go through the other ones you already have…
(subtly's not a quality of mine but honesty is)
What I’m about to show you is not to be viewed as another course. It’s not something you need to book off months just to go through the content. And it’s NOT something to look at passively, and ultimately, never finish.
Instead, what I’m introducing you to is a system that you will pull up alongside you WHILE you write every client's sales page.
Think of it…
As a resource
As your ticket to understanding the strategy
As your rebuttal to all the questions
As your expedited path to quicker writing, faster turnaround times, and more confidence
You’ll pull it up in real time, get your answer, and write your page.
I’ve distilled down the sales page writing process into a unique Double Pop Process (which you’ll learn about in a hot second!) - one I promise you’ve never seen, and one I promise works.
One that…
is thorough and implementable
leans on frameworks and creativity
infuses research and your client's personality
delivers you a proven process and room to make it your own
implement what you know and reveal what you don’t.
All so you can finally start seeing a return on investment
on everything you’ve put into your business + into your brain until now.
implement what you know and reveal what you don’t.
All so you can finally start seeing a return on investment on everything you’ve put into your business + into your brain until now.
It’s time to dig up your old backpack and pencil box
because I can’t wait to walk you down the hallways of…
Giving you the tools for higher-ticket offers, higher paychecks, bigger
client results, and more true freedom with your calendar.
Giving you the tools for higher-ticket offers, higher paychecks, bigger client results, and more true freedom with your calendar.
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in conversion copy and become a more valuable asset for future clients
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Pocket sales copy skills that will level-up all other areas of your launches, including email campaigns and launch strategy, making you a stronger “triple threat” copywriter
throughout the school year
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in conversion copy and become a more valuable asset for future clients
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Pocket sales copy skills that will level-up all other areas of your client launches, including email campaigns and launch strategy, making you a stronger “triple threat” copywriter
Fewer projects…
Quicker writing processes…
And more scheduling freedom...
Fewer projects…
Quicker writing processes…
And more scheduling freedom...
Meet the Double Pop Process: Your persuasion-induced and personality-infused roadmap for writing long-form sales pages like a true Launch Copywriter.
Step into your sales page creator role with extreme confidence: learn how to set up projects for success with up-leveled preparation, project outlining, and high-end customer research. Uncover the process of communicating with your client to receive exactly what you need, so you can move forward with poise, and begin building your page on sturdy, money-making ground.
Ring the Dismissal Bell when… you have completed your two “research missions” with purpose, and have all the right words, insights, and breakthrough realizations sitting in front of you. Feel GOOD about your own emerging process when you know exactly how to tackle the set-up (including all necessary docs) for every future client, too.
HOW to Perform Research Calls to get what you really need
Dani’s Real-time Research Call Recording
Insider Ways to Gather Voice of Your Customer
How to Perform Client Kickoff Calls
Research Interview Questions + Scripts
ALL THE EXAMPLES
“Being able to see the exact steps for my client - what that process looks like, how to ask for the things I need, how to make sure I get them - it’s brought so much clarity to my processes”
Continue on your sales page journey when you get Billy-Crystal-clear on the hierarchy and messaging of your client's page. You’ll gain tools for overcoming writer's block when you convert your wealth of PREP work into a robust sales page outline.
Ring the Dismissal Bell when… you have the ultimate sales page roadmap formed - all your organized research, swipeable quotes, and client’s program knowledge bursting at the seams. Meanwhile, your own unique processes continue to form into repeatable clockwork.
Access to “The Playbook” (the ultimate sales page template. AKA if this were a wine guide, you’d feel like a sommelier by the end of it)
Over-the-shoulder training on How to Create Your Brief (making it your own and making it a repeatable process)
“I’ve never seen a sales page template like The Playbook. The “Organize” part helped me pull everything out of my client and gave me a clear roadmap. This now feels not only achievable, but I see the pathway to how I’ can actually hit the goals I’ve set”
Welcome to your two core implementation modules, where you begin the true writing on your page. Use each section's mini-training alongside the page you’re writing, to propel it forward into a totally-doable, “I’m so proud of myself for writing this” Google doc. You’ll gain the necessary experience to hold your own in the “Launch Ring,” becoming self-reliant on your new knowledge as you build up your sales page chops.
Ring the Dismissal Bell when… you’ve completed the first half of your draft and have learned the ins and outs of true conversion copy.
Step-by-step and in-depth training for each section: proprietary knowledge, swipes, templates, and prompts
All the EXAMPLES you need
HEADLINE
_RO____P__HY
NEW ___________
__________
“I had a pretty solid idea of the components coming into this, you know - headline, talk about the problem, etc. etc… BUT when I sat down to write it, the overwhelm of “how does this all fit together?!” set in hard. Especially having a client's deadline looming over me. This program (hellooo Double Pop Process!) was the exact step-by-step format I needed to move forward and deliver on a stellar page”
Round out your 15-section Masterpiece with continued hand-holding training that you complete in real-time, moments after watching it. Like Grandmas’s 6-tiered lasagna, you’ll experience layers and layers of new learnings every time you watch the sectional training - giving yourself more gusto to try new techniques while evolving into a more and more valuable asset for your clients.
Ring the Dismissal Bell when… you’ve completed the second half of your page, and ultimately, your entire first draft. Step back and see how everything that your client wanted to say is now woven in throughout the page.
“These steps have been essential for me in gaining the skills to actually get my clients’ results. I don’t feel like I have to start from scratch every time, nor does it take me an eternity to write one now”
Step-by-step and in-depth training for each section: proprietary knowledge, swipes, templates, and prompts
All the EXAMPLES you need
COURSE ANNOUNCEMENT
BENEFITS
_____ DELIVERY
SECRET CONVERSION SECTION
UNIQUE__ _________
GUARANTEE
ABOUT ME
FAQS
_A__E C__P_____N
URGENCY
_EA____LT _L_S_
___CE S____S AND ____
This unique program is so much more than your typical pre-determined sections and templates that you find elsewhere. Instead, you’ll uncover how to go from: Blank page >> To a messy page >> To a well-written page via Dani’s brain (AKA a deep dive recording of me thinking out loud, as I write a sales page - so you can envision, understand, and implement yourself.) It’s this OPTIMIZE section that turns everyday copy into robust, client-squealing sales pages by watching it in action and then DOING it for yourself.
Ring the Dismissal Bell when… you turn your rough first draft into compelling strategic copy… and you have the knowledge, qualification, and proficiency to happily crank them out on a fun and consistent basis.
Over-the-shoulder training, watching Dani’s sales page come to life - with her thinking out loud and editing on the go
Formulas + swipes to improving your hooks, argument, headlines, social proof, and overall conversions
All the EXAMPLES you need
“Seeing you think out loud as you wrote a page gave me LIFE! It finally made everything click, seeing it all come together”
Take your well-written sales page and learn how to filter in your clients' flair. You’ll strengthen your copy by layering in some “pops of awesome” - making it more conversational, beefing up the personal connections, and slipping in the intangibles that make your ideal reader head-not their way to the checkout page.
Ring the Dismissal Bell when… you look up from your desk with a completed sales page that sounds like your client, speaks to your ideal reader, and makes you ecstatic to deliver over the final project.
Your Personality Profile
“Personality by Section” Guides
Peppering your Clients Voice cheat sheets
“Weaving in personality for my clients (not to mention for my own pages!) was always some ambiguous thing that I had major imposter about because I couldn’t figure it out… your Personality Process puts that all to rest”
Now that you have all the tools to become an expert in the field, you’ll complement those skills with business-building training and resources (only the important things that you actually need as a copywriter!), so you’re equipped with the entire package. You’ll quickly realize that you’ll need each lesson at different points in your journey, and that’s why these trainings are all stand-alone content to pull from and immerse yourself in, for exactly when you need it.
Stepping into the “sales page state of mind”
Your roadmap to calling yourself a sales page copywriter (or whichever title you choose!)
Developing your proprietary framework to sell more pages
Mastering the sales call - taking the lead with confidence, asking the right questions to get the info you need, and closing the call to convert your perfect-fit prospect into a client
Creating and sending Grade A proposals so you can sell without feeling salesy
Setting up projects the right way so you can jump into action with confidence
Gain the vantage point of what successful projects look like from the viewpoint of yourself and your client, so everyone feels like they win
How to avoid mistakes, save projects, fix unhappy clients, and move forward with grace
The expedited version of how to handle stress-free projects that need to get started
right away
Deliver your project for the best outcomes and client launch results (yep, there’s a process for that!)
Execute WOW customer experiences for every project
Offboarding with style - wrapping up projects on time, solidifying the right testimonials, leveraging your clients for more ideal clients, and continually improving your game
What to be doing right now to start positioning yourself in front of dreamy higher-paying clients
How to create your attraction system, so clients are knocking on your inbox door, rather than the other way around
Instead, you’ll pull up SPPS and will be led through a step-by-step hand-holding process - what to say to your client, how to say it, and then how to produce the perfect page.
Stepping into the “sales page state of mind”
Your roadmap to calling yourself a sales page copywriter (or whichever title you choose!)
Developing your proprietary framework to sell more pages
Mastering the sales call - taking the lead with confidence, asking the right questions to get the info you need, and closing the call to convert your perfect-fit prospect into a client
Creating and sending Grade A proposals so you can sell without feeling salesy
Gain the vantage point of what successful projects look like from the viewpoint of yourself and your client, so everyone feels like they win
How to save underwhelming projects, fix mistakes, and move forward with grace
Deliver your project for the best outcomes and client launch results (yep, there’s a process for that!)
Execute WOW customer experiences for every project
Offboarding with style - wrapping up projects on time, asking for testimonials, and continually improving your game
What to be doing right now to start positioning yourself in front of dreamy higher-paying clients
How to create your attraction system, so clients are knocking on your inbox door, rather than the other way around
Instead, you’ll pull up SPPS and will be led through a step-by-step hand-holding process - what to say to your client, how to say it, and then how to produce the perfect page.
On top of Phase One’s over-the-shoulder writing process to produce high-converting copy…
And apart from Phase Two’s complete business-advancing lessons…
Bring writing questions, client questions, and any other “stuff” that’s on your mind, and we’ll smooth them out each month inside this safe space
Submit your page-in-progress for reviews and get feedback on your current sales page!
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this additional channel of support for more access to Dani, more connections to build future collaborations, and additional shots of courage from copy pals going through the same leveling-up journey
Bring writing questions, client questions, and any other “stuff” that’s on your mind, and we’ll smooth them out inside this safe space
Submit your page-in-progress for reviews and get feedback on your current sales page!
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this additional channel of support for more access to Dani, more connections to build future collaborations, and additional shots of courage from copy pals going through the same leveling-up journey
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
No more landing on module 5 only to find module 2 tips in your inbox, like most programs. Instead, these intuitive email campaigns are triggered by YOUR progress to give you the support you need (giving a whole new meaning to “gamification”)
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
No more landing on module 5 only to find module 2 tips in your inbox, like most programs. Instead, these intuitive email campaigns are triggered by YOUR progress to give you the support you need (giving a whole new meaning to “gamification”)
that are currently ready for action inside your dashboard:
An SPPS original
created by Dani Paige
Snag the deep strategy of booking your first high-quality clients, targeted to those who have no experience and no portfolio
An SPPS original
created by Dani Paige
Learn “The 100% Guarantee Social Post” for a unique format in solidifying a new client. (This is exactly how I did it when I was first getting my feet wet.)
Created by Gemma Bonham-Carter Course Creator School & The Passive Project
The golden ticket to a thriving online business is an email list! Gemma -one of my personal business mentors- has got you covered with the ultimate list-building blitz through collaborations and partnerships, so you’re growing your audience in the most effective and feel-good way.
Created by Joseph Michaels
Learn Scrivner Fast & The Unchained Writer
As the creator behind the million-dollar program, “Learn Scrivener Fast,” Joseph brings an approach that is deep-rooted in scientific research, but broken down in practical language to help you overcome any writing fears and the inevitable Writer’s Block.
An SPPS original
created by Dani Paige
No Joey Tribbiani moments of using a Thesaurus for every single word to sound smarter;) This training + template doc comes with PROVEN techniques that will take any mainstream description, and easily turn them into drool-worthy bullets and engaging copy
An SPPS original
created by Dani Paige
Put the perfect bow on your entire funnel with a checkout page that Seals. The. Deal. You've done the hard work to get your reader here - no more losing momentum with a checkout page that falls flat!
that are currently ready for action inside your dashboard:
An SPPS original
created by Dani Paige
Snag the deep strategy of booking your first high-quality clients, targeted to those who have no experience and no portfolio
An SPPS original
created by Dani Paige
Learn “The 100% Guarantee Social Post” for a unique format in solidifying a new client. (This is exactly how I did it when I was first getting my feet wet.)
Created by Gemma Bonham-Carter Course Creator School & The Passive Project
The golden ticket to a thriving online business is an email list! Gemma (and one of my personal business mentors) has got you covered with the ultimate list-building blitz through collaborations and partnerships, so you’re growing your audience in the most effective and feel-good way.
Created by Joseph Michael
Learn Scrivner Fast & The Unchained Writer
As the creator behind the million-dollar program, “Learn Scrivener Fast,” Joseph brings an approach that is deep-rooted in scientific research, but broken down in practical language to help you overcome any writing fears and the inevitable Writer’s Block.
An SPPS original
created by Dani Paige
No Joey Tribbiani moments of using a Thesaurus for every single word to sound smarter;) This training + template doc comes with PROVEN techniques that will take any mainstream description, and easily turn them into drool-worthy bullets and engaging copy
An SPPS original
created by Dani Paige
Put the perfect bow on your entire funnel with a checkout page that Seals. The. Deal. You've done the hard work to get your reader here - no more losing momentum with a checkout page that falls flat!
(If you haven’t read emails from me before, you’ll quickly learn that I’m a straight-to-the-point kinda gal. The only “fluffy” thing I like is the gray, handmade wool blanket I snagged from my Great Aunt's estate sale.)
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
Becoming a Launch Copywriter
Sales Calls and Proposals
On-boarding and Off-boarding
Managing Successful Projects
Marketing and Filling Your Pipeline
Live Support
6 months of Ask Me Anything coaching calls + 6 months of private online community
Bonuses
Client Finder Strategy A
Client Finder Strategy B
Build Your List Through Email Collaborations
Bust Through Writer’s Block
Write Better Bullets
The Checkout Check Up
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
Becoming a Launch Copywriter
Sales Calls and Proposals
On-boarding and Off-boarding
Managing Successful Projects
Marketing and Filling Your Pipeline
Live Support
6 months of coaching calls + 6 months of private online community
Bonuses
Client Finder Strategy A
Client Finder Strategy B
Build Your List Through Email Collaborations
Bust Through Writer’s Block
Write Better Bullets
The Checkout Check Up
Instead, this is a resource that you will use in REAL-TIME during real-life projects.
So instead of costing you time like most other course purchases, this will SAVE you time because you’ll begin your next client project with the SPPS curriculum pulled up beside you.
Instead, this is a resource that you will use in REAL-TIME during real-life projects.
So instead of costing you time like most other course purchases, this will SAVE you time because you’ll begin your next client project with the SPPS curriculum pulled up beside you.
of the copywriters who crush it inside SPPS:
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
Regardless if you’ve written a few decent sales pages already OR written zero pages but have been in the writing and online business world for a little bit…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
Regardless if this is a new skillset (AKA your first page)
Or if you’re upgrading a current skillset (AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise “conversion copy” is completely achievable when you have the right tools and support in front of you.
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
Regardless if you’ve written a few decent sales pages already OR written zero pages but have been in the writing and online business world for a little bit…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
Regardless if this is a new skillset
(AKA your first page)
Or if you’re upgrading a current skillset
(AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise “conversion copy” is completely achievable when you have the right tools and support in front of you.
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on the program.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've completed the Sales Page Playbook and you don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on this.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've completed the Sales Page Playbook and you don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
True story: I grew a 6-figure copywriting business in my first year as an entrepreneur by focusing on one thing… writing sales pages.
I knew that every single course creator needed them
(and likely multiple of them).
And I also knew that sales pages were mainstream enough that the value was understood, yet still mysterious enough that not everyone could write them.
Truly, it was the perfect answer to my personal values of “follow your passion” while ALSO pairing with “find a niche that pays well.”
The ideal combo, in my opinion.
And that’s why you being here says you’re my kind of person - someone who wants to use their unique writing talents for both income and impact. For good and for personal growth. For helping clients sell more of their transformative programs and for bolstering up your own savings account.
I can’t wait to help you do all of that and more inside SPPS - the one spot online where you can come to build out your copywriting business, get my feedback on the sales pages you’re writing, expedite your confidence, and link arms with your new network of copy buddies as you continue to grow over the years.
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, rarely ever lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just one client.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages and launch copy completely changed the game for me as an online business owner, and I cannot wait to help you do the same.
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, rarely ever lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just one client.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages and launch copy completely changed the game for me as an online business owner, and I cannot wait to help you do the same.
No, you can totally just go through the content to soak it all in first, if that’s better for you. You can also write practice pages, or even write your own sales page for yourself (yep, you’ll want your own page for your sales page service offer!). Of course, my goal for you certainly is to find a paying client while you learn this stuff, and I offer all my help in order to do that, including two Client-Finding Bonuses
The content, curriculum, and bonuses are yours for life, and access to the coaching calls and private online community is for a duration of 6 months. My goal is to get you in, teach you all about high-conversion copy, give you feedback, help you grow as a copywriter - and then solidify you as a completely transformed, confident, highly-paid business owner.
I also know personally from experience that when I’ve had access to coaching for a finite period of time, I am way more engaged, and I take much more advantage of it. Accountability for the win!
The monthly calls are 100% for you to ask me whatever you need - whether it’s about the sales page process and a specific page you’re working on OR more on the business side of things - processes, pricing, packaging, marketing - you name it. You’ll have the ability to submit questions beforehand, too (including copy for me to review!). I’ll get everything answered and recorded, even if you’re not on the live call.
These sales pages are the ins and outs of the online digital-product industry - it will teach you to write for anyone with online courses, group coaching programs, or digital products. It's not for selling e-commerce, SaaS, or physical products, as those are an entirely different ball game.
I will always try my darndest! You’ll receive two Client Finding Bonuses, where you’ll receive all my suggestions on how to market yourself and find clients when you’re just starting out. You’ll also be put into an intuitive long-form onboarding sequence, and if you don’t currently have a client, you’ll receive additional tips and strategies for client finding. And as a positive, during your downtime of marketing yourself, it’s always advantageous to go through this program and learn the skill while you do have the space sans deadlines… because once you find that client, it’s GO-time!)
Because every copywriter's offers evolve over time, this definitely isn't something you need to know going into it. Personally, my sales page offers evolved from month-long projects, to one-day projects, to one-week projects.
The more you grow, the more you'll shift how you work. Your offers might evolve from only sales pages into full launch copy, into audits, into coaching and into everything in between. Having the strategy of high-conversion sales pages can propel many other offers for yourself - and more ideas are nestled inside the business-building phase for you, too!
to help you as a copywriter
But the fact that you're here reading this tells me that those other stops
on your journey may not have fulfilled their promises.
OTHER POSSIBLE OPTIONS
SALES PAGE PREP SCHOOL
The massive general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
In the 2023 market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow. The General VAs, general copywriters, and general online workshops - they are paddling upstream to keep up with the changing currents.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry.
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you. But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside. You’ll learn this stuff alongside the program and get a buttoned-up page over to your client stat! No getting paralyzed in endless steps or unreachable tasks. Just a clear journey forward that breaks down a complicated topic into a completed client project.
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With six months of live support, feedback, and accountability, it's built-in “level up” mantra will have you cranking out unique, converting sales pages while sticking to a true, repeatable process that works.
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
You have a copy expert in your corner, and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our monthly “Anything Goes” calls, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
to help you as a copywriter
But the fact that you're here reading this tells me that those other stops on your journey may not have fulfilled their promises.
OTHER POSSIBLE OPTIONS
The massive general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
SALES PAGE PREP SCHOOL
In the 2023 market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow. The General VAs, general copywriters, and general online workshops - they are paddling upstream to keep up with the changing currents.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry.
OTHER POSSIBLE OPTIONS
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you. But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
SALES PAGE PREP SCHOOL
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside. You’ll learn this stuff alongside the program and get a buttoned-up page over to your client stat! No getting paralyzed in endless steps or unreachable tasks. Just a clear journey forward that breaks down a complicated topic into a completed client project.
OTHER POSSIBLE OPTIONS
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SALES PAGE PREP SCHOOL
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With 6 months of live support, feedback, and accountability, it's built-in “level up” mantra will have you cranking out unique, converting sales pages while sticking to a true, repeatable process that works.
OTHER POSSIBLE OPTIONS
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
SALES PAGE PREP SCHOOL
You have a copy expert in your corner, and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our monthly “Anything Goes” calls, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
I’d like you to think about this time last year. As in 365 days ago.
Doesn’t it feel like both forever ago and only yesterday…?
Well, the same thing is about to happen one year in the future.
Which means you have so much space in the next 6 months for amazing things to happen in your business and life. So much life-changing offers to create, sell, and excel in.
And at the same time, it will feel like it’ll come and go in no time.
Truthfully, I know so many copywriters who have created an entirely different business over the last 6-month span - businesses that got them out of their 9-5, businesses that got them a star-studded list of launch clients, and businesses that fulfilled their travel, family, and income goals.
At the same time, I also know copywriters who feel like not much changed in their business over the last 6 months... The year came and went for them, and they’re still slothing through it, sorting out offers, wondering how they’re gonna make more money...
Which brings me back to you.
Will your next 6 months be status
quo or quantum leaps?
You get to decide.
Which brings me back to you.
Will your next 6 months be status quo or quantum leaps?
You get to decide.
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
OPTIMIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
Becoming a Launch Copywriter
Sales Calls and Proposals
Onboarding and Off-boarding
Managing Successful Projects
Marketing and Filling Your Pipeline
LIVE SUPPORT
6 months of coaching calls + 6 months of private online community
BONUSES
Client Finder Strategy A
Client Finder Strategy B
Build Your List Through Email Collaborations
Bust Through Writer’s Block
Write Better Bullets
The Checkout Check Up
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
Becoming a Launch Copywriter
Sales Calls and Proposals
Onboarding and Off-boarding
Managing Successful Projects
Marketing and Filling Your Pipeline
Live Support
6 months of Ask Me Anything coaching calls + 6 months of private online community
Bonuses
Client Finder Strategy A
Client Finder Strategy B
Build Your List Through Email Collaborations
Bust Through Writer’s Block
Write Better Bullets
The Checkout Check Up
Then I need to tell you a couple things
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
The fact that you’ve had a talent for writing your entire life, you’re entrepreneurial-minded, and you’re interested in learning about launch copy tells me that.
Because not everybody has this potential. In fact, most people don’t.
That’s why so many other online businesses struggle writing copy.
It’s also why so many online businesses need you.
So whether you see it right now or not, I believe you have all the components needed to secure bigger projects, create more impact, and command more financial freedom.
And if I happen to be the one that’s lucky enough to help you connect all those pieces together - then know that I’m with you the entire way.
Ready to get started?!
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