For the Working Copywriter Ready to Master the Most Lucrative Skill in the Biz
SMASH THROUGH YOUR CURRENT INCOME CAP
+ INDULGE IN CONFIDENCE WHEN YOU…
Learn To Write High-Converting Sales Pages & Gain A Repeatable System For Delivering Career-Changing Client Projects
For the Working Copywriter Ready to Master the Most Lucrative Skill in the Biz
SMASH THROUGH YOUR CURRENT INCOME CAP + INDULGE IN CONFIDENCE WHEN YOU…
Learn To Write High-Converting Sales Pages & Gain A Repeatable System For Delivering Career-Changing Client Projects
“I Just sold a full launch copy package for over $4,000!
I've written three sales pages since joining SPPS! I raised my price from $650 to $1,825, and sold a full launch copy package for over $4,000. Before SPPS, I knew I COULD do it, but now I know HOW to do it. I feel confident in my ability to develop my clients' messaging, craft a compelling sales page, and support them through their launch - and my clients are thrilled with their deliverables. My business has changed completely thanks to SPPS."
“I'm about to sign another $3,750 sales page client...
and signing these high-ticket clients feels NORMAL now .… I’m so grateful for this community and the entire business uplevel it’s given me!”
Offering sales pages is the quickest way to
hit your financial freeing + schedule freeing goals
Offering sales pages is the quickest way to hit your financial freeing + schedule freeing goals
Because let’s face it - writing inexpensive blogs aren't gonna get you to $10K months very fast.
But my spidey senses say you already know that. You likely know it all too well.
However, wanting to write high-value sales pages
that produce results for your clients…
And actually doing it…
Might feel worlds apart.
question:
Ever had any of these sporadic but completely-common thoughts wiggle into your brain over the last six months?
question:
Ever had any of these sporadic but completely-common thoughts wiggle into your brain over the last six months?
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
And after being in this industry for a while now…
I know that all of this is 100% normal and expected.
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
And after being in this industry for a while now…
I know that all of this is 100% normal and expected.
But let’s uncover the reasons behind why these thoughts keep filling your head.
Because ultimately, it often boils down to three big setbacks
that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever
grappled with these three setbacks during your recent copywriter journey:
But let’s uncover the reasons behind why these thoughts keep filling your head.
Because ultimately, it often boils down to three core doubts that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever grappled with these three setbacks during your recent copywriter journey:
SETBACK #1
You've never been taught how to translate copy "rules" into money in the bank
>>> Sure, you know how to write a good headline at this point, and you’ve clearly got a knack for writing….but how does that equate to money? While up-leveling your skills is 1A, there’s still a very prominent 1B - and that’s knowing how to translate those skills into things like valuable offerings, sales processes, and a sustainable online business.
SETBACK #2
You've invested in other programs but don't feel that much further ahead
>>> If you’ve made it this far as a copywriter already, you’ve likely dabbled in some other courses. And wanting to uplevel your skills is a GOOD thing (see #1!).
But sometimes the growth in other programs is tough - you’re not getting the attention or personalization you need, you’re unsure if your writing is any good because you’re not getting feedback, and often when the mentors' success is too far ahead of you, they aren’t truly in tune with what’s happening today, in this wild 2024 online market.
SETBACK #3
You're second-guessing yourself thinking, “Who am I to call myself a launch copywriter?”
>>> Listen, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself and the more you learn, means the more you raise your value… And let me tell you that experience and status can rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client. And it just takes one launch to get started :)
SETBACK#1
You've never been taught how to translate copy "rules" into money in the bank
>>> Sure, you know how to write a good headline at this point, and you’ve clearly got a knack for writing…. but how does that equate to money? While up-leveling your skills is 1A, there’s still a very prominent 1B - and that’s knowing how to translate those skills into things like valuable offerings, sales processes, and a sustainable online business.
SETBACK #2
You've invested in other programs but don't feel that much further ahead
>>> If you’ve made it this far as a copywriter already, you’ve likely dabbled in some other courses. And wanting to uplevel your skills is a GOOD thing (see #1!).
But sometimes the growth in other programs is tough - you’re not getting the attention or personalization you need, you’re unsure if your writing is any good because you’re not getting feedback, and often when the mentors' success is too far ahead of you, they aren’t truly in tune with what’s happening today, in this wild 2024 online market.
SETBACK #3
You're second-guessing yourself thinking, “Who am I to call myself a launch copywriter?”
>>> Listen, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself and the more you learn, means the more you raise your value… And let me tell you that
experience and status can rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client. And it just takes one launch to get started :)
Ok, friend - how many fingers do you have raised?
If you’re on the other side of the screen resembling Katniss Everdeen, then you’re in the right spot.
Here’s where your uplevel begins.
Because at the end of the day…
Sales pages are the most powerful launch asset in the copywriting space, and now YOU can take advantage of them
Because you *know* that having this little skill in
your back pocket is your ticket to…
Smashing your income cap and freeing yourself with a sustainably profitable business
Owning a contained offer with clear boundaries - no more re-inventing offers when people come to you for different things
Establishing stability in your lifestyle and being in control of your income
Smashing your income cap and freeing yourself with a sustainably profitable business
Owning a contained offer with clear boundaries - no more re-inventing offers when people come to you for different things
Establishing stability in your lifestyle and being in control of your income
Breaking into the conversion copy world and being able to clearly state what you do in a niched down way
Creating working hours that align with your goals and your personal life
Offering high-value, high-ticket packages like VIP Days or VIP Weeks with big-impact projects that genuinely excite you
No more max capacity before you’ve even come close to your income goals
No more max capacity before you’ve even
come close to your income goals
No more max capacity before you’ve even come close to your income goals
LET’S MEET.
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
Welcome to your business uplevel.
It's all laid out for you below...
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
Welcome to your business uplevel.
It's all laid out for you below...
“Even though I’ve been in this online world for a while, and taken all the big-name courses -
This is the one program that helped me put everything into action, implement it, and make it work for ME.”
Ready to eliminate the cap on your
copywriting income?
Ready to eliminate the cap on your copywriting income?
It’s time to dig up your old backpack and pencil box
because I can’t wait to walk you down the hallways of…
The 6-month BUSINESS UPLEVEL
Where sales page training + business growth processes
+ personalized feedback meet
Giving you the tools for higher-ticket offers, higher paychecks, bigger
client results, and more true freedom with your calendar.
Giving you the tools for higher-ticket offers, higher paychecks, bigger client results, and more true freedom with your calendar.
Meet your fellow copywriters hanging out on the copy campus…
Jillian, jillian-anderson.com
Allegra, theallegracook.com
Melissa, melissagoodwincopy.com
Krista, kristafrahmagency.com
Jess, @brooks_cooks
"SPPS exceeded my expectations and the course has everything I need to find clients, write incredible sales pages, and have a smooth client experience. I now have a step-by-step framework for writing sales pages, which I can use to attract higher-paying clients. SPPS has also allowed me to let go of difficult freelance clients and level up my business!"
- Monica Kauzeni
After becoming locker buddies together throughout
the school year
You’ll be able to:
Master strategizing and writing ethical, conversion-driven sales pages and be seen as a strategist rather than just a general "writer"
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in launch strategy and become a more valuable asset for future clients
Build and integrate reliable systems into your business and successfully lead clients through a robust customer journey
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Close more sales calls and sign bigger proposals with improved business skills across the board
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Gain financially independent VIBES by learning to market and deliver the #1 launch asset that course creators pay good money for
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Boost your confidence to Rihanna-level heights when you fuel your brain with copy, launch, and business knowledge, and then put it into action in real time
Translate the step-by-step training and in-the-moment support into making you an indispensable and go-to figure in the sales copywriting domain
SPPS exceeded my expectations and the course has everything I need to find clients, write incredible sales pages, and have a smooth client experience. I now have a step-by-step framework for writing sales pages, which I can use to attract higher-paying clients. SPPS has also allowed me to let go of difficult freelance clients and level up my business!
- Monica Kauzeni
After becoming locker buddies together
throughout the school year
You’ll be able to:
Master strategizing and writing ethical, conversion-driven sales pages and be seen as a strategist rather than just a general "writer"
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in launch strategy and become a more valuable asset for future clients
Build and integrate reliable systems into your business and successfully lead clients through a robust customer journey
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Close more sales calls and sign bigger proposals with improved business skills across the board
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Gain financially independent VIBES by learning to market and deliver the #1 launch asset that course creators pay good money for
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Boost your confidence to Rihanna-level heights when you fuel your brain with copy, launch, and business knowledge, and then put it into action in real-time
Translate the step-by-step training and in-the-moment support into making you an indispensable and go-to figure in the sales copywriting domain
Here’s to better-paying clients…
Quicker writing processes…
Fewer projects…
And more scheduling freedom...
All from a highly focused container for you to hop in, gain the skills, get the support, ask all your questions, and then implement it and grow.
It's like hopping into a launch copywriter makeover show - come as you are - and
wrap up as a skilled and worthy sales page writer
All from a highly focused container for you to hop in , gain the skills, get the support, ask all your questions, and then implement it and grow.
It's like hopping into a launch copywriter makeover show - come as you are - and
leave as a skilled and worthy sales page writer
Here’s to better-paying clients…
Quicker writing processes…
Fewer projects…
And more scheduling freedom...
All from a highly focused container for you to hop in, gain the skills, get the support, ask all your questions, and then implement it and grow.
It's like hopping into a launch copywriter makeover show - come as you are - and wrap up as a skilled and worthy sales page writer
Let’s Uncover
How You’ll Jump from Freshman
to Senior With Sales Page Prep School
Meet the Double Pop Process: Your persuasion-induced and personality-infused roadmap for writing long-form sales pages like a true Launch Copywriter (it's about impact not pushy sales)
PREP
Step into your sales page creator role with extreme confidence: learn how to set up projects for success with up-leveled preparation, project outlining, and high-end customer research. Uncover the process of communicating with your client to receive exactly what you need, so you can move forward with poise, and begin building your page on sturdy, money-making ground.
Ring the Dismissal Bell when… you have completed your two “research missions” with purpose, and have all the right words, insights, and breakthrough realizations sitting in front of you. Feel GOOD about your own emerging process when you know exactly how to tackle the set-up (including all necessary docs) for every future client, too.
The winning docs to help you advance:
HOW to Perform Research Calls to get what you really need
Dani’s Real-time Research Call Recording
Insider Ways to Gather Voice of Your Customer
How to Perform Client Kickoff Calls
Research Interview Questions + Scripts
ALL THE EXAMPLES
“Being able to see the exact steps for my client - what that process looks like, how to ask for the things I need, and how to make sure I get them - it’s brought so much clarity to my processes”
ORGANIZE
Continue on your sales page journey when you get Billy-Crystal-clear on the hierarchy and messaging of your client's page. You’ll gain tools for overcoming writer's block when you convert your wealth of PREP work into a robust sales page outline.
Ring the Dismissal Bell when… you have the ultimate sales page roadmap formed - all your organized research, swipeable quotes, and client’s program knowledge bursting at the seams. Meanwhile, your own unique processes continue to form into repeatable clockwork.
The winning docs to help you advance:
Access to “The Playbook” (the ultimate sales page template. AKA if this were a wine guide, you’d feel like a sommelier by the end of it)
Over-the-shoulder training on How to Create Your Brief (making it your own and making it a repeatable process)
“I’ve never seen a sales page template like The Playbook. The “Organize” part helped me pull everything out of my client and gave me a clear roadmap. This now feels not only achievable, but I see the pathway to how I can actually hit the goals I’ve set”
PERFORM - Top
Welcome to your two core implementation modules, where you begin the true writing on your page. Use each section's mini-training alongside the page you’re writing, to propel it forward into a totally-doable, “I’m so proud of myself for writing this” Google doc. You’ll gain the necessary experience to hold your own in the “Launch Ring,” becoming self-reliant on your new knowledge as you build up your sales page chops.
Ring the Dismissal Bell when… you’ve completed the first half of your draft and have learned the ins and outs of true conversion copy.
The winning docs to help you advance:
Step-by-step and in-depth training for each section: proprietary knowledge, swipes, templates, and prompts
All the EXAMPLES you need
Sections:
HEADLINE
_RO____P__HY
NEW ___________
__________
“I had a pretty solid idea of the components coming into this, you know - headline, talk about the problem, etc. etc… BUT when I sat down to write it, the overwhelm of “how does this all fit together?!” set in hard. Especially having a client's deadline looming over me. This program (hellooo Double Pop Process!) was the exact step-by-step format I needed to move forward and deliver on a stellar page”
PERFORM - Bottom
Round out your 15-section Masterpiece with continued hand-holding training that you complete in real-time, moments after watching it. Like Grandmas’s 6-tiered lasagna, you’ll experience layers and layers of new learnings every time you watch the sectional training - giving yourself more gusto to try new techniques while evolving into a more and more valuable asset for your clients.
Ring the Dismissal Bell when… you’ve completed the second half of your page, and ultimately, your entire first draft. Step back and see how everything that your client wanted to say is now woven throughout the page.
“These steps have been essential for me in gaining the skills to actually get my clients’ results. I don’t feel like I have to start from scratch every time, nor does it take me an eternity to write one now”
The winning docs to help you advance:
Step-by-step and in-depth training for each section: proprietary knowledge, swipes, templates, and prompts
All the EXAMPLES you need
Sections:
COURSE ANNOUNCEMENT
BENEFITS
_____ DELIVERY
SECRET CONVERSION SECTION
UNIQUE__ _________
GUARANTEE
ABOUT ME
FAQS
_A__E C__P_____N
URGENCY
_EA____LT _L_S_
___CE S____S AND ____
OPTIMIZE:
You’ll uncover how to go from: Blank page to Messy page to Well-written page, all via Dani’s brain (AKA a deep dive recording of me thinking out loud, as I write a sales page - so you can envision, understand, and implement yourself.) It’s this OPTIMIZE section that turns everyday copy into robust, client-squealing sales pages by watching it in action and then DOING it for yourself.
Ring the Dismissal Bell when… you turn your rough first draft into compelling strategic copy… and you have the knowledge, confidence, and proficiency to happily crank them out on a fun and consistent basis.
The winning docs to help you advance:
Over-the-shoulder training, watching Dani’s sales page come to life - with her thinking out loud and editing on the go
Formulas + swipes to improving your hooks, argument, headlines, social proof, and overall conversions
All the EXAMPLES you need
“Seeing you think out loud as you wrote a page gave me LIFE! It really made everything click, seeing it all come together”
PERSONALITY:
Take your well-written sales page and learn how to filter in your clients' flair. You’ll strengthen your copy by layering in some “pops of awesome” - making it more conversational, beefing up the personal connections, and slipping in the intangibles that make your ideal reader head-not their way to the checkout page.
Ring the Dismissal Bell when… you look up from your desk with a completed sales page that sounds like your client, speaks to your ideal reader, and makes you ecstatic to deliver over the final project.
The winning docs to help you advance:
Your Personality Profile
“Personality by Section” Guides
Peppering your Clients Voice cheat sheets
“Weaving in personality for my clients (not to mention for my own pages!) was always some ambiguous thing that I had major imposter about because I couldn’t figure it out… your Personality Process puts that all to rest”
Now that you have all the tools to become an expert in the field, you’ll complement those skills with business-building training and resources (only the important things that you actually need as a copywriter!), so you’re equipped with the entire package. You’ll quickly realize that you’ll need each lesson at different points in your journey, and that’s why these trainings are all stand-alone content to pull from and immerse yourself in, for exactly when you need it.
The Copywriter Launchpad
Signature Topics:
Stepping into the “sales page state of mind”
Your roadmap to calling yourself a sales page copywriter (or whichever title you choose!)
Business foundations and setting up your business visibility online
Your Unique Sales Assets
Signature Topics:
Mastering the sales call - taking the lead with confidence, asking the right questions to get the info you need, and closing the call to convert your perfect-fit prospect into a client
Creating and sending Grade A proposals so you can sell without feeling salesy
Setting up projects the right way so you can jump into action with confidence
Onboarding Clients
Signature Topics:
How to get paid STAT
Navigate onboarding clients like a high-earning baddie
Perform Kickoff Calls that start a project off right (and gain access to recordings of Dani's live Kickoff Calls)
Gain the skills of managing copywriting projects so both you and your clients enjoy the smooth process
Project Delivery and Offboarding
Signature Topics:
How to deliver your sales page for the best outcomes and client launch results (yep, there’s a process for that!)
Transforming all content, including VOC docs, into “wow” client deliverables
Officially offboard your client with a simple process that gains testimonials and opens doors for more work
Client-Finding for Sustainable Growth
Signature Topics:
What to be doing right now to start positioning yourself in front of dreamy higher-paying clients
How to create your attraction system and dabble with collaborations, so clients are knocking on your inbox door, rather than the other way around
Bolster your marketing, so you begin finding and attracting course creators and online business owners who respect and pay your prices
Your highly tangible and deeply-detailed roadmap proves there’s no more “oh crap, now what?” moments with clients.
Instead, you’ll pull up SPPS and will be led through a step-by-step hand-holding process - how to get a client, how to run a successful project, and how to produce the perfect page.
The Copywriter Launchpad
Signature Topics:
Stepping into the “sales page state of mind”
Your roadmap to calling yourself a sales page copywriter (or whichever title you choose!)
Business foundations and setting up your business visibility online
Your Unique Sales Assets
Signature Topics:
Mastering the sales call - taking the lead with confidence, asking the right questions to get the info you need, and closing the call to convert your perfect-fit prospect into a client
Creating and sending Grade A proposals so you can sell without feeling salesy
Setting up projects the right way so you can jump into action with confidence
Onboarding Clients
Signature Topics:
How to get paid STAT
Navigate onboarding clients like a high-earning baddie
Perform Kickoff Calls that start a project off right (and gain access to recordings of Dani's live Kickoff Calls)
Gain the skills of managing copywriting projects so both you and your clients enjoy the smooth process
Project Delivery and Offboarding
Signature Topics:
How to deliver your sales page for the best outcomes and client launch results (yep, there’s a process for that!)
Transforming all content, including VOC docs, into “wow” client deliverables
Officially offboard your client with a simple process that gains testimonials and opens doors for more work
Client-Finding for Sustainable Growth
Signature Topics:
What to be doing right now to start positioning yourself in front of dreamy higher-paying clients
How to create your attraction system and dabble with collaborations, so clients are knocking on
your inbox door, rather than the other way around
Bolster your marketing, so you begin finding and attracting course creators and online business owners who respect and pay your prices
Your highly tangible and deeply-detailed roadmap proves there’s no more “oh crap, now what?” moments with clients.
Instead, you’ll pull up SPPS and will be led through a step-by-step hand-holding process - how to get a client, how to run a successful project, and how to produce the perfect page.
Instead, you’ll pull up SPPS and will be led through a step-by-step hand-holding process - what to say to your client, how to say it, and then how to produce the perfect page.
"Since joining [last month], not only have I brought in two new sales page clients, but I've completely revamped my onboarding and I feel overall more confident and professional...
I finally feel like I’m headed in the right direction.”
"You guided me the entire way through, so even though I had NEVER written a sales page before, I just kept going and hitting play on the next module, and at the end, I had a completed sales page I’m actually proud of!
Specifically, transformational was the Double POP Process. That’s gonna change the way I write FOREVER.”
"Hello CONFIDENCE!
I’m no longer staring at an empty page for hours not knowing how to get started. SPPS has a tried-and-true process that works every time. What an amazing community of copywriters I’m surrounded with who are on the same journey as I am... Whatever snafu I might come across, I know I can reach out to the community and Dani and get the answer”
"Since joining [last month], not only have I brought in two new sales page clients, but I've completely revamped my onboarding and I feel overall more confident and professional...
I finally feel like I’m headed in the right direction.”
"You guided me the entire way through, so even though I had NEVER written a sales page before, I just kept going and hitting play on the next module, and at the end, I had a completed sales page I’m actually proud of!
Specifically, transformational was the Double POP Process. That’s gonna change the way I write FOREVER.”
"Hello CONFIDENCE!
I’m no longer staring at an empty page for hours not knowing how to get started. SPPS has a tried-and-true process that works every time. What an amazing community of copywriters I’m surrounded with who are on the same journey as I am... Whatever snafu I might come across, I know I can reach out to the community and Dani and get the answer”
Support and Action are the name of the game here.
Here's how we make that happen for you...
Flash Feedback Sessions
(every second Wednesday!)
You're encouraged to submit ALL your questions (big and small) as they arise, and every second week, an organized loom video responding to everything drops into your inbox!
Client questions, copy questions, business scenarios, and any other “stuff” that’s on your mind - its all fair game to get you unstuck and moving forward.
Quarterly Client Acquisition Clinics
Join these additional LIVE coaching sessions to help you level up your strategy, pitch confidently, and secure those high-paying clients so you can implement everything you're learning inside the program.
Each quarter, you'll have the opportunity to join coach Jillian Anderson, where she’ll guide you through proven strategies, discuss what's working to solidify clients today, and refine your client acquisition process to land bigger, better, launch copy projects.
Flash Feedback Sessions
(every second week!)
You're encouraged to submit ALL your questions (big and small) as they arise, and every second week, an organized loom video responding to everything drops into your inbox!
Client questions, copy questions, business scenarios, and any other “stuff” that’s on your mind - its all fair game to get you unstuck and moving forward.
Quarterly Client Acquisition Clinics
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this core hang out for support, connections, motivation, and additional shots of courage from copy pals going through the same leveling-up journey
Private Online
Community
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this core hang out for support, connections, motivation, and additional shots of courage from copy pals going through the same leveling-up journey
Monthly Copy Critiques
Submit your copy or page-in-progress for monthly reviews
Gain personal feedback to gain confidence and momentum in your writing
Private Online
Community
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this core hang out for support, connections, motivation, and additional shots of courage from copy pals going through the same leveling-up journey
Monthly Copy Critiques
Submit your copy or page-in-progress for monthly reviews
Gain personal feedback to gain confidence and momentum in your writing
All the Swipes, Templates, and Guides
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
All the Swipes,
Templates, and Guides
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
To support you as much as possible in today's market, you'll also receive AI PowerUps throughout the program...
🤖 Understanding the current state of AI in the copywriting domain
🤖 How to leverage AI for research, ideating, and client relationships
🤖 Mini trainings to improve and accelerate your sales page writing
🤖 Deploying AI tools to boost output while learning to still leverage human emotion and connection, bringing forward the best possible work for your clients
To support you as much as possible in today's market, you'll also receive AI PowerUps throughout the program...
🤖 Understanding the current state of AI in the copywriting domain
🤖 How to leverage AI for research, ideating, and client relationships
🤖 Mini trainings to improve and accelerate your sales page writing
🤖 Deploying AI tools to boost output while learning to still leverage human emotion and connection, bringing forward the best possible work for your clients
Here's How It All Comes Together
The goal of this unique program is to provide you with the deep training + mega support, so you can come inside, gain the skills, get the feedback, explode your confidence, and then turn around and offer a new area of high-paying services.
It's meant to provide you with the step-by-step skill to learn how to write lucrative, personality-packed sales pages, and then how to turn them into full client projects from start to finish. Everything from finding the client, to onboarding them, to running the project, then offboarding them. If it's part of your client project, this wholesome program has you covered 🖤
You’ll have a community of other copywriters and daily support in the FB group to make this uplevel your reality, and we know that your six months of LIVE support are all the perfect ingredients to get you to where you're going.
After a Sales Page Prep School uplevel, many students have niched into sales pages, added launch copy, sales page audits, launch strategy, Fractional CMO, and so much more to their service packages. This one skill has the potential to carve out money-making services online for life.
The tight-knit SPPS community
is straight *team goals*
Here's How It All Comes Together
The goal of this unique program is to provide you with the deep training + mega support, so you can come inside, gain the skills, get the feedback, explode your confidence, and then turn around and offer a new area of high-paying services.
It's meant to provide you with the step-by-step skill to learn how to write lucrative, personality-packed sales pages, and then how to turn them into full client projects from start to finish. Everything from finding the client, to onboarding them, to running the project, then offboarding them. If it's part of your client project, this wholesome program has you covered 🖤
You’ll have a community of other copywriters and daily support in the FB group to make this uplevel your reality, and we know that your six months of LIVE support are all the perfect ingredients to get you to where you're going.
After a Sales Page Prep School uplevel, many students have niched into sales pages, added launch copy, sales page audits, launch strategy, Fractional CMO, and so much more to their service packages. This one skill has the potential to carve out money-making services online for life.
The tight-knit SPPS community is straight
*team goals*
On top of all the core content and support, here are your SPPS Bonuses to really solidify your success and overload your ROI...
Launch Copy Lounge
(value: $497)
Your tailor-made email program for SPPS members so you can multiply your income streams and become a true triple-threat launch copywriter: because now you can confidently offer sales pages, sales emails, and launch strategy.
This extensive bonus kit teaches you how to leverage your written sales page to offer and write every type of launch email: pre-launch campaigns, active launch campaigns, post-launch campaigns, and webinar campaigns!
Loaded with all the strategy, templates, examples, and swipes you need to confidently charge full-scale launch packages to your clients
Client-Finding (for Immediate Momentum)
(value: $197)
While the program already comes with client-finding strategies for long-term and sustainable growth, you'll ALSO receive this entire extra bonus for QUICK ways to secure clients and get experience under your belt fast
No audience or email list needed - this is your kit of unique approaches, compelling modern strategies and lead discovery methods. And to keep with our values of action and ROI, every technique comes with the strategy, the examples and the templates!
Sales Page Audit Workshop
(value: $297)
Learn how to leverage your new sales page knowledge and add it to your services for yet another income stream - sales page audits
Discover how to review, improve, and deliver sales page audits with all the templates, examples, training and Dani's client-recordings, so you can quickly charge a premium price
Launch Copy Lounge
(value $497)
Your tailor-made email program for SPPS members so you can
multiply your income streams
and become a true triple-threat launch copywriter: because now you can confidently offer sales pages, sales emails, and launch strategy.
This extensive bonus kit teaches you how to leverage your written sales page to offer and write every type of launch email: pre-launch campaigns, active launch campaigns, post-launch campaigns, and webinar campaigns!
Loaded with all the strategy, templates, examples, and swipes you need to confidently charge full-scale launch packages to your clients
Client-Finding (for Immediate Momentum)
(value $197)
While the program already comes with client-finding strategies for long-term and sustainable growth, you'll ALSO receive this entire extra bonus for QUICK ways to secure clients and get experience under your belt
fast
No audience or email list needed - this is your kit of unique approaches, compelling modern strategies and lead discovery methods. And to keep with our values of action and ROI, every technique comes with the strategy, the examples and the templates!
Monthly Copy Critiques
Submit your copy or page-in-progress for monthly reviews
Gain personal feedback to gain confidence and momentum in your writing
Sales Page Audits Workshop
(value $297)
Learn how to leverage your new sales page knowledge and add it to your services for yet another income stream - sales page audits
Discover how to review, improve, and deliver sales page audits with all the templates, examples, training, and Dani's client-recordings, so you can quickly charge a premium
The last several years have been times of change and adaptability. It's brought the need to take control of your financials, gain the skills to get yourself there, and implement your uplevel immediately.
The structure of Sales Page Prep School reflects that to a “T.” Over our time together, you’ll gain an entire business bootcamp to get you into high-earning potential as a freelance and sales page copywriter.
And ALL the content is yours for life!
The last several years have been times of change and adaptability.
It's brought the need to take control of your financials, gain the skills
to get yourself there, and implement your uplevel immediately.
The structure of Sales Page Prep School reflects that to a “T.”
Over our time together, you’ll gain an entire business bootcamp
to get you into high-earning potential as a freelance and sales page copywriter.
And ALL the content is yours for life!
Recap & Price
Let me explain exactly what you’re getting with this investment…
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
The Copywriter Launchpad
Sales Calls, Proposals, and Business Processes
On-boarding and Off-boarding
Managing Successful Projects
Client-Finding for Sustainable Growth
Live Support
6 months of Flash Feedback Sessions
Quarterly Client Acquisition Clinics
Monthly Copy Critiques
Private Online Community for Support & Accountability
Bonuses
BONUS: Launch Copy Lounge (launch emails + launch strategy)
BONUS: Additional Client-Finding Kit
BONUS: How to Offer Sales Page Audits
BONUS: Access to Dani’s private copywriting files, swipes, client videos, and templates
Let's talk price...
You’re not looking to add yet another drawn-out course to the mix - you’re looking for implementable, business-building support to actually hit the next step in your copywriting career stat.
That’s why this supportive program exists.
Get the skill. Get the support. Get the experience. Then, get out into the launch world and start making more money.
You're invited to join Sales Page Prep School for only $1,997 today and uplevel your copywriter skillset over the next six months.
PRICE: $1,997
OR choose the monthly payment plan at checkout
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
The Copywriter Launchpad
Sales Calls, Proposals, and Business Processes
On-boarding and Off-boarding
Managing Successful Projects
Client-Finding for Sustainable Growth
Live Support
6 months of Flash Feedback Sessions
Quarterly Client Acquisition Clinics
Monthly Copy Critiques
Private Online Community for Support & Accountability
Bonuses
BONUS: Launch Copy Lounge (launch emails + launch strategy)
BONUS: Additional Client-Finding Kit
BONUS: How to Offer Sales Page Audits
BONUS: Access to Dani’s private copywriting files, swipes, client videos, and templates
Let's talk price...
You’re not looking to add yet another drawn-out course to the mix - you’re looking for implementable, business-building support to actually hit the next step in your copywriting career stat.
That’s why this supportive program exists.
Get the skill. Get the support. Get the experience. Then, get out into the launch world and start making more money.
You're invited to join Sales Page Prep School for only $1,997 today and uplevel your copywriter skillset over the next six months.
PRICE: $1,997
OR choose the monthly payment plan at checkout
"SPPS took my sales page process & made it more efficient, effective, & dare I say fun
SPPS supercharged & streamlined my sales page process — saving me hours of work and loads of second-guessing. I even had a fairly decent grasp on sales page copy, but SPPS elevated my structure and flow to a whole new level. Having Dani’s expert eyes on my copy made me feel infinitely more confident sending it over to my client. I finally had the guts to stop undervaluing and undercharging for my sales page copy services."
Here’s a jot-note list of the core attributes
of the copywriters who crush it inside SPPS:
You’ve worked with clients online already
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’re no stranger to taking online courses
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
You know that with some key tweaks, you’re totally capable of charging more and getting to your income goals faster
Regardless if you’ve written a few decent sales pages already OR written zero pages but have been in the copywriting and online business world for a little bit…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You’re ready to feel like you have a true business (not just one-off freelance services), and sell your offers with confidence
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re hungry to solidify your next client and put this learning into ACTION
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
If you can relate to most of these, you’ll feel right at home and in good company inside SPPS
Regardless if this is a new skillset (AKA your first page)
Or if you’re upgrading a current skillset (AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise “conversion copy” is completely achievable when you have the right tools and support in front of you.
Here’s a jot-note list of the core attributes of the copywriters who crush it inside SPPS:
You’ve worked with clients online already
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’re no stranger to taking online courses
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
You know that with some key tweaks, you’re totally capable of charging more and getting to your income goals faster
Regardless if you’ve written a few decent sales pages already OR written zero pages but have been in the copywriting and online business world for a little bit…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You’re ready to feel like you have a true business (not just one-off freelance services), and sell your offers with confidence
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re hungry to solidify your next client and put this learning into ACTION
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
If you can relate to most of these, you’ll feel right at home and in good company inside SPPS
Regardless if this is a new skillset
(AKA your first page)
Or if you’re upgrading a current skillset
(AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise “conversion copy” is completely achievable when you have the right tools and support in front of you.
The Prep School Promise
The 14-day “test it, love it” money-back guarantee
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on the program.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've completed the Sales Page Playbook and you don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
"I have a scalable business, I'm closer to my income goals, and I'm now more present with my family...
Since starting SPPS, I've raised my prices, changed my business model, and let go of a small retainer client. The copy I recently wrote for a clients campaign just brought in 15K, and having the sales page and email skills under my belt keeps bringing me more opportunities like this (and lessening the cold emailing that I have to do). Overall, I have more direction + more confidence, and I actually have a scaleable business!
Learning a higher level copywriting skill through Dani's step-by-step approach has not only helped me gain a new set of skills, but it helped me understand the art of copywriting in a whole new, measurable way.
SPPS has helped me get closer to the "boutique" high-touch experience I want to give my clients, and it's moved me drastically closer to my income goals. Most importantly, it's given me the flexibility to sprint and then take a step back from work to help be more present with my family and children. The intimate SPPS community is everything"
The Prep School Promise
The 14-day “test it, love it” money-back guarantee
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on this.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've completed the Sales Page Playbook and you don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
Feel confident. Feel liberated. Feel in charge.
Feel confident.
Feel liberated.
Feel in charge.
It’s about that time on the sales page
You and I get to cozy up and formally meet.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
It’s about that time on the sales page
You and I get to cozy up
and formally meet.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
True story: I grew a 6-figure copywriting business in my first year as an entrepreneur by focusing on one thing… writing sales pages.
I knew that every single course creator needed them (and likely multiple of them).
And I also knew that sales pages were mainstream enough that the value was understood, yet still mysterious enough that not everyone could write them.
Truly, it was the perfect answer to my personal values of “follow your passion” while ALSO pairing with “find a niche that pays well.”
The ideal combo, in my opinion.
And that’s why you being here says you’re my kind of person - someone who wants to use their unique writing talents for both income and impact. For good and for personal growth. For helping clients sell more of their transformative programs and for bolstering up your own savings account.
I can’t wait to help you do all of that and more inside SPPS - the one spot online where you can come to build out your copywriting business, get my feedback on the sales pages you’re writing, expedite your confidence, and link arms with your new network of copy buddies as you continue to grow over the years.
"You're truly a tremendous teacher, Dani. You are so easy, transparent, enthusiastic, sincere, and genuinely interested in moving the needle for your students. A natural leader that I just can't emphasize enough - you're easy-going manner is your magical gift. I rarely see people use it the way you effortlessly do. The support you have inside SPPS is just amazing" - Lora LeFhae
"OMG the detailed feedback you provide us is amazing!
And The Playbook has given me so much more confidence... Plus, I now avoid the dreaded "staring at a blank screen, not sure where to start" analysis paralysis, so thank you for sharing your awesome process!!"
Don’t Forget The ICE!
FAQs
Do I need to have a sales page to work on?
No, you have options! You can totally just go through the content to soak it all in first, if that’s better for you. OR jump into the practice page module and get your first written one under your belt.
Of course, my goal for you is to find a paying client while you learn this stuff, and I offer all my help in order to do that, including two Client-Finding Modules.
How long do I have access to
this program?
The content, curriculum, community, and bonuses are yours for life, and access to the live support and coaching is for a duration of 6 months. My goal is to get you in, teach you all about high-conversion copy, give you feedback, help you grow as a copywriter - and then solidify you as a completely transformed, confident, highly-paid business owner.
I also know personally from experience that when I’ve had access to coaching for a finite period of time, I am way more engaged, and I take much more advantage of it. Accountability for the win!
How do the Flash Feedback sessions work?
Throughout your journey you can submit questions regarding anything that comes up in your business. This means any roadblocks surrounding clients, processes, pricing, packaging, marketing, scaling, launches - you name it, anything goes. Every second Wednesday, you'll receive a timestamped video straight to your inbox with all your detailed answers. (Anonymous submissions are available for any confidential client questions!)
What type of sales pages do
you teach?
These sales pages are the ins and outs of the online digital-product industry - it will teach you to write for anyone with online courses, group coaching programs, or digital products. It's not for selling e-commerce, SaaS, or physical products, as those are an entirely different ball game.
Will you help me with finding clients?
I will always try my darndest! You’ll receive two Client Finding modules, where you’ll gain access to all my training on how to market yourself and find clients as you grow in this niche.
You'll also unlock Quarterly Client Acquisition Clinics with coach Jillian Anderson for even more hands-on training, implementation, and continued behind-the-scenes of what's working in real-time for copywriters today.
What if I'm unsure how sales pages will fit into my offerings?
Because every copywriter's offers evolve over time, this definitely isn't something you need to know going into it. Personally, my sales page offers evolved from month-long projects, to one-day projects, to one-week projects.
The more you grow, the more you'll shift how you work. Your offers might evolve from only sales pages into full launch copy, into audits, into coaching, into digital products, and into everything in between. Having the strategy of high-conversion sales pages can propel many other offers for yourself - and more ideas are nestled inside the business-building phase for you, too!
Did I miss one of your questions? I’d love to hear from you
- send me a DM on Instagram @danipaige.online
Did I miss one of your questions? I’d love to hear from you - send me a DM on Instagram @danipaige.online
"All of a sudden, I have 5 sales pages booked over the next two months. No joke.
Woohooo!! Having the confidence to tell everyone I’m a sales page copywriter (before maybe you're ready) has REALLY paid off."
You and I both know that SPPS isn’t your only option
to help you as a copywriter
But the fact that you're here reading this tells me that those other stops on your journey may not have fulfilled their promises.
So let’s do a little SWOT analysis
(how fitting, like back in school!)
To see why this program might tip the scales for you
OTHER POSSIBLE OPTIONS
The general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
SALES PAGE PREP SCHOOL
In today's market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry
OTHER POSSIBLE OPTIONS
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you... But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
SALES PAGE PREP SCHOOL
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside.
No more getting paralyzed in endless steps or unreachable tasks. Just a clear journey forward that breaks down a complicated topic into a completed project.
OTHER POSSIBLE OPTIONS
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SALES PAGE PREP SCHOOL
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With a coveted support structure (seriously, I get daily emails about the level of support this program provides!) along with feedback and accountability - it's built-in “level up” mantra will have you cranking out unique, STRATEGIC, converting sales pages while sticking to a true, repeatable process that works.
OTHER POSSIBLE OPTIONS
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
SALES PAGE PREP SCHOOL
You have a copy expert in your corner, and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our bi-monthly calls, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
I created Sales Page Prep School for copywriters because there was a hole in the market for something this specific, this implementable, and this supportive.
It’s time to throw on that new-first-day-of-school outfit (the top half, anyway) And let’s get you some true ROI
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, rarely ever lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just 1-2 clients.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages and launch copy completely changed the game for me as an online business owner, as well as so many SPPS members...
And I cannot wait to help you do the same.
You and I both know that SPPS isn’t your only option
to help you as a copywriter
But the fact that you're here reading this tells me that those other stops
on your journey may not have fulfilled their promises.
So let’s do a little SWOT analysis
(how fitting, like back in school!)
To see why this program might tip the scales for you
OTHER POSSIBLE OPTIONS
SALES PAGE PREP SCHOOL
The general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
In today's market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you... But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside.
No more getting paralyzed in endless steps or unreachable tasks. Just a clear journey forward that breaks down a complicated topic into a completed project.
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With a coveted support structure (seriously, I get daily emails about the level of support this program provides!) along with feedback and accountability - it's built-in “level up” mantra will have you cranking out unique, STRATEGIC, converting sales pages while sticking to a true, repeatable process that works.
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
You have a copy expert in your corner, and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our bi-monthly coaching sessions, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
I created Sales Page Prep School for copywriters because there was a hole in the market for something this specific, this implementable, and this supportive.
It’s time to throw on that new-first-day-of-school outfit (the top half, anyway)
And let’s get you some true ROI
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, never lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just 1-2 clients MAX.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages and launch copy completely changed the game for me as an online business owner, as well as so many SPPS members...
And I cannot wait to help you do the same.
SNEAK PEEK
AND WHAT TO EXPECT NEXT
“SPPS helped me think differently about my entire copywriting business
Not only has it given me confidence in my sales page skills, I also received the guidance, support, and accountability in finally getting my website finalized, creating a high-quality lead-magnet, designing a beautiful proposal, enhancing my offer, and defining my work processes. What the heck was I doing without SPPS?!"
Get the skill.
Get the support.
Get the experience.
Then, get out into the launch world and start making more money.
Get the skill.
Get the support.
Get the experience.
Then, get out into the launch world and start making more money.
One more recap of exactly what you’re
getting when you join SPPS…
One more recap of exactly what you’re getting when you join SPPS…
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
OPTIMIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
The Copywriter Launchpad
Sales Calls, Proposals, and Business Processes
On-boarding and Off-boarding
Managing Successful Projects
Client-Finding for Sustainable Growth
LIVE SUPPORT
6 months of Flash Feedback Sessions
Quarterly Client Acquisition Clinics
Monthly Copy Critiques
Private Online Community for Support & Accountability
BONUSES
BONUS: Launch Copy Lounge (launch emails + launch strategy)
BONUS: Additional Client-Finding Kit
BONUS: How to Offer Sales Page Audits
BONUS: Access to Dani’s private copywriting files, swipes, client videos, and templates
PRICE: $1,997
payment plans available
PHASE 1: Sales Page Mastery
Double Pop Process Curriculum:
PREP
ORGANIZE
PERFORM (top)
PERFORM (bottom)
OPTIMIZE
PERSONALITY
Lifetime access to all training content, swipes, and templates, including The Playbook
PHASE 2: Business-Building Growth
The Copywriter Launchpad
Sales Calls, Proposals, and Business Processes
On-boarding and Off-boarding
Managing Successful Projects
Client-Finding for Sustainable Growth
Live Support
6 months of Flash Feedback Sessions
Quarterly Client Acquisition Clinics
Monthly Copy Critiques
Private Online Community for Support & Accountability
Bonuses
BONUS: Launch Copy Lounge (launch emails + launch strategy)
BONUS: Additional Client-Finding Kit
BONUS: How to Offer Sales Page Audits
BONUS: Access to Dani’s private copywriting files, swipes, client videos, and templates
PRICE: $1,997
“Since joining SPPS, I've been able to book myself out for the entire month!
The SPPS approach helped me write a client's sales page that brought in 15K for her first launch! The all-encompassing support with SPPS is everything - I love all the resources on more than just skill – you provide the full business side of things, too. You really inspired me to start thinking about my brand in a bigger, "CEO" type of way"
If you enjoyed reading this page…
Then I need to tell you a couple things
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
If you enjoyed reading this page… Then I need to tell you a couple things
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
The fact that you’ve had a talent for writing your entire life, you’re entrepreneurial-minded, and you’re interested in learning about launch copy tells me that.
Because not everybody has this potential. In fact, most people don’t.
That’s why so many other online businesses struggle writing copy.
It’s also why so many online businesses need you.
So whether you see it right now or not, I believe you have all the components needed to secure bigger projects, create more impact, and command more financial freedom.
And if I happen to be the one that’s lucky enough to help you connect all those pieces together - then know that I’m with you the entire way.
Ready to get started?!
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