For the Working Copywriter Ready to Master the Most Lucrative Skill in the Biz
SMASH THROUGH YOUR CURRENT INCOME CAP
+ INDULGE IN CONFIDENCE WHEN YOU…
Learn To Write High-Converting Sales Pages & Gain A Repeatable System For Gaining & Delivering Career-Changing Client Projects
For the Working Copywriter Ready to Master the Most Lucrative Skill in the Biz
SMASH THROUGH YOUR CURRENT INCOME CAP + INDULGE IN CONFIDENCE WHEN YOU…
Learn To Write High-Converting Sales Pages & Gain A Repeatable System For Delivering Career-Changing Client Projects
“I'm about to sign another $3,750 sales page client...
and signing these high-ticket clients feels NORMAL now.… I’m so grateful for this community and the entire business uplevel it’s given me!”
Offering sales pages is the quickest way to
hit your financial freeing + schedule freeing goals
Offering sales pages is the quickest way to hit your financial freeing + schedule freeing goals
Because let’s face it - writing blogs ain’t gonna get you to $10K months.
But my spidey senses say you already know that. You likely know it all too well.
However, wanting to have a high-ticket service
that produce results for your clients…
And actually doing it…
Might feel worlds apart.
question:
Ever had any of these sporadic but completely-common thoughts wiggle into your brain over the last six months?
question:
Ever had any of these sporadic but completely-common thoughts wiggle into your brain over the last six months?
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
And after being in this industry for a while now…
I know that all of this is 100% normal and expected.
Been there. Had every one of those thoughts, too.
Especially the 🐐🐐one.
And after being in this industry for a while now…
I know that all of this is 100% normal and expected.
But let’s uncover the reasons behind why these thoughts keep filling your head.
Because ultimately, it often boils down to three big setbacks
that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever
grappled with these three frusterations during your recent copywriter journey:
But let’s uncover the reasons behind why these thoughts keep filling your head.
Because ultimately, it often boils down to
three big setbacks that hold you back from being a high-income copywriter.
So let’s play a little game.
Start with your fist held high, and raise a finger, one at a time, if you’ve ever grappled with these three frusterations during your recent copywriter journey:
SETBACK #1
You've never been taught how to translate copy "rules" into money in the bank
>>> Sure, you know how to write a good headline at this point, and you’ve clearly got a knack for writing….but how does that equate to money? While up-leveling your skills is 1A, there’s still a very prominent 1B - and that’s knowing how to translate those skills into things like valuable offerings, sales processes, and a sustainable online business.
SETBACK #2
You've invested in other programs but don't feel that much further ahead
>>> If you’ve made it this far as a copywriter already, you’ve likely dabbled in some other courses. And wanting to uplevel your skills is a GOOD thing (see #1!).
But sometimes the growth in other programs is tough - you’re not getting the attention or personalization you need, you’re unsure if your writing is any good because you’re not getting feedback, and often when the mentors' success is too far ahead of you, they aren’t truly in tune with what’s happening today, in this wild 2023 online market.
SETBACK #3
You're second-guessing yourself thinking, “Who am I to call myself a launch copywriter?”
>>> Listen, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself, the more you learn, and the more you raise your value… And let me tell you that experience and status can rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client. And it just takes one launch to get started :)
SETBACK #1
You've never been taught how to translate copy "rules" into money in the bank
>>> Sure, you know how to write a good headline at this point, and you’ve clearly got a knack for writing….but how does that equate to money? While up-leveling your skills is 1A, there’s still a very prominent 1B- and that’s knowing how to translate those skills into things like valuable offerings, sales processes, and a sustainable online business.
SETBACK #2
You've invested in other programs but don't feel that much further ahead
>>> If you’ve made it this far as a copywriter already, you’ve likely dabbled in some other courses. And wanting to uplevel your skills is a GOOD thing (see #1!).
But sometimes the growth in other programs is tough - you’re not getting the attention or personalization you need, you’re unsure if your writing is any good because you’re not getting feedback, and often when the mentors' success is too far ahead of you, they aren’t truly in tune with what’s happening today, in this wild 2023 online market.
SETBACK #3
You're second-guessing yourself thinking, “Who am I to call myself a launch copywriter?”
>>>> Listen, did you know how to send a proposal prior to your very first client? Did you know what a “freebie” or “funnel” was before you became an online entrepreneur? Likely not. But now that you’re here, these things feel more mainstream to you.
The same thing happens when you delve into launches - the more you immerse yourself, the more you learn, and the more you raise your value… And let me tell you that experience and status can rise quick in the online world. You learn by starting, by doing, and by surrounding yourself with the right people - and each time you’re involved with a launch, you get to take that knowledge and leverage it for your next client. And it just takes one launch to get started :)
Ok, friend - how many fingers do you have raised?
If you’re on the other side of the screen resembling Katniss Everdeen, then you’re in the right spot.
Here’s where your uplevel begins.
Because at the end of the day…
Sales pages are the most powerful launch asset in the copywriting space, and now YOU can take advantage of them
Because you *know* that having this little skill in
your back pocket is your ticket to…
Smashing your income cap and freeing yourself with a sustainably profitable business
Owning a contained offer with clear boundaries - no more re-inventing offers when people keep coming to you for different things
Establishing stability in your lifestyle and being in control of your income
Breaking into the conversion copy world and being able to clearly state what you do in a niched down way
Creating working hours that align with your goals and your personal life
Offering high-value, high-ticket packages like VIP Days or VIP Weeks with big-impact projects that genuinely excite you
No more max capacity before you’ve even come close to your income goals
No more max capacity before you’ve even
come close to your income goals
No more max capacity before you’ve even come close to your income goals
LET’S MEET.
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
After taking years to learn launch copy, to break into the market, to trudge through the available material online (most of it long and daunting), and then to trial and error it all, I knew there was a gap in the market for learning this stuff.
A gap between streamlined learning and quick implementation, and a gap between expert support, continued feedback, and big-picture business advice.
And that’s why I created it.
“Even though I’ve been in this online world for a while, and taken all the big-name courses -
This is the one program that helped me put everything into action, implement it, and make it work for ME.”
Ready to eliminate the cap on your
copywriting income?
Ready to eliminate the cap on your copywriting income?
It’s time to dig up your old backpack and pencil box
because I can’t wait to walk you down the hallways of…
Where sales page training + business growth processes
+ personalized feedback meet
Giving you the tools for higher-ticket offers, higher paychecks, bigger
client results, and more true freedom with your calendar.
Giving you the tools for higher-ticket offers, higher paychecks, bigger client results, and more true freedom with your calendar.
In 10 WEEKS flat
Meet your fellow copywriters hanging out on the copy campus…
Jillian, jillian-anderson.com
Allegra, theallegracook.com
Jess, @brooks_cooks
Krista, kristafrahmagency.com
After becoming locker buddies together
You’ll be able to:
Master the art of writing ethical, conversion-driven sales pages and feel like you officially belong in the launch copy space
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in conversion copy and become a more valuable asset for future clients
Build and integrate reliable systems into your business and successfully lead clients through a robust customer journey
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Close more sales calls and sign more proposals with improved business skills across the board
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Gain financially independent VIBES by learning to market and deliver the #1 launch asset that course creators pay good money for
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Boost your confidence to Rihanna-level heights when you fuel your brain with copy, launch, and business knowledge, and then put it into action in real time
Translate the step-by-step training and in-the-moment support into making you an indispensable and go-to figure in the sales copywriting domain
After becoming locker buddies together
You’ll be able to:
Master the art of writing ethical, conversion-driven sales pages and feel like you officially belong in the launch copy space
Feel more confident in the writing process by learning the ins and outs of a high-converting page, so you can plant your flag in conversion copy and become a more valuable asset for future clients
Build and integrate reliable systems into your business and successfully lead clients through a robust customer journey
Graduate from the blog writing or social captions “phase” and eliminate the need for juggling -and finding!- handfuls of smaller projects (because writing ONE sales page can equate to the price of 15+ blogs!)
Close more sales calls and sign more proposals with improved business skills across the board
Gain training on every element of a launch project - the client getting, selling, securing, and paying!
Gain financially independent VIBES by learning to market and deliver the #1 launch asset that course creators pay good money for
Crank out pages faster and smarter with your own tried-and-true repeatable process that you feel GOOD about
Boost your confidence to Rihanna-level heights when you fuel your brain with copy, launch, and business knowledge, and then put it into action in real time
Translate the step-by-step training and in-the-moment support into making you an indispensable and go-to figure in the sales copywriting domain
Here’s to better-paying clients…
Fewer projects…
Quicker writing processes…
And more scheduling freedom...
All from a highly focused container for you to hop in, gain the skills, get the support, ask all your questions, and then implement it and grow.
It's like hopping into a launch copywriter makeover show - come as you are - and leave as a skilled and worthy sales page writer
Here’s to better-paying clients…
Fewer projects…
Quicker writing processes…
And more scheduling freedom...
All from a highly focused container for you to hop in, gain the skills, get the support, ask all your questions, and then implement it and grow.
It's like hopping into a launch copywriter makeover show - come as you are - and leave as a skilled and worthy sales page writer
Let’s Uncover
How You’ll Jump from Freshman
to Senior With Sales Page Prep School
Gain access to The Copywriters Launchpad - a success blueprint with quick shots of training, examples, and swipes to set yourself up as an in-demand launch copywriter
Learn how to establish yourself in the launch market and show up as a confident sales page writer
Discover your roadmap to calling yourself a Conversion Copywriter (or whichever title you choose)
Learn what makes high-converting sales pages (so you can produce them time and time again)
Unroll the Business Foundations to transition from a freelancer mindset into a strong, and in-demand business owner
BONUS
DEEP DIVE ACCESS TO FULL-LENGTH COMPLETED SALES PAGES
BONUS
LIVE Group Call on Oct 19
Gain access to Creating Your Framework, Mastering the Sales Call, and Proposals that Propel
Develop your proprietary framework to set yourself apart from other freelancers
Strengthen your sales calls so they build trust and convert into clients
Learn to write, deliver, and sign top-notch proposals
BONUS
UNIQUE PROCESSES and EXAMPLES to SHOW UP wITH CONFIDENCE
Gain access to “Warm” Cold Pitch Emails, Social Post Strategies, Client-Attraction Techniques and unique Lead Discovery Methods
A deep dive into how to immediately gain clients, make win-win pitches, and start gaining experience in the market
How to stand out in the market without a robust portfolio or sales page experience
Gain new marketing skills and techniques to solidify higher-paying clients
BONUS
NEWAGE 2023 Marketing Strategies FOR CLIENT-FINDING
Gain access to Your Shift into Client Attraction, Collaboration Techniques, and Publishing Remarkable Content
Bolster your marketing, so you begin finding and attracting course creators and online business owners who respect and pay your prices
Learn to leverage other people to begin growing your audience and begin publishing cornerstone content to start bringing lead toward you
Gain a refreshing business uplevel to begin growing your audience - the foundation of every successful online business
BONUS
additional lesson on freebies and list-building
Gain access to Official Onboarding, The Moment a Client Signs, Kickoff Call Processes
How to get paid STAT
Navigate onboarding clients like a high-earning baddie
Perform Kickoff Calls that start a project off right (and gain access to recordings of Dani's live Kickoff Calls)
Gain the skills of managing copywriting projects
so both you and your clients enjoy the smooth process
BONUS
Unlock The opportunity to write a praCtice SALES page!
Gain access to Money-making Market Research, How to Perform Research Interviews, swipe copy for connecting and performing every call
How to perform research and uncover VOC the right way
How to book, perform, and master research calls for your clients
What to do when you don’t have the right research to work with
BONUS
ACCESS RECORDING OF DANI'S LIVE RESEARCH CALLS
Gain access to Prep, Organize, Perform + Perform, Optimize, Personality (Double POP!) to write all elements of your sales page
Step-by-step and in-depth training for each section of a sales page: proprietary knowledge, swipes, templates, and prompts
Unlock the entire Double Pop Process for learning to write high-converting personality-driven sales pages
Continue through over-the-shoulder training, watching Dani’s practice page come to life - with her thinking out loud and editing on the go
Round out your 15-section masterpiece with continued hand-holding training and step back with excitement from your well-written personality-driven sales page
BONUS
The Playbook template doc, ALL sales page examples, docs for writing hooks, arguments, headlines, social proof, and overall conversions
Gain access to Delivering Your Sales Page, Off-boarding Clients, If Projects Go South
How to deliver sales pages to your clients
Transforming all content, including VOC docs, into “wow” client deliverables
Officially offboard your client with a simple process that gains testimonials and opens doors for more work
BONUS
TIPS ON HOW TO WIREFRAME YOUR SALES PAGE
Gain access to Audit Deliverable swipes, additional reviews to accommodate member needs
Learn how to leverage your new sales page knowledge and use it for another high-paying service - sales page audits
Discover how to review, improve, and deliver sales page audit services
Final group support and accountability inside the community to carry you over the finish line
Wrap up our time together with final completion projects and page submissions
BONUS
ACCESS RECORDING OF DANI'S LIVE AUDIT DELIVERY
BONUS
PersonalizeD feedback and extra critiques on your work
Learn how to establish yourself in the launch market and show up as a confident sales page writer
Discover your roadmap to calling yourself a Conversion Copywriter (or whichever title you choose)
Learn what makes high-converting sales pages (so you can produce them time and time again)
Unroll the Business Foundations to transition from a freelancer mindset into a strong, and in-demand business owner
Gain access to The Copywriters Launchpad - a success blueprint with quick shots of training, examples, and swipes to set yourself up as an in-demand launch copywriter
BONUS
DEEP DIVE ACCESS TO FULL-LENGTH COMPLETED SALES PAGES
Develop your proprietary framework to set yourself apart from other freelancers
Strengthen your sales calls so they build trust and convert into clients
Learn to write, deliver, and sign top-notch proposals
Gain access to Creating Your Framework, Mastering the Sales Call, and Proposals that Propel
BONUS
UNIQUE PROCESSES AND EXAMPLES TO SHOW UP WITH CONFIDENCE
A deep dive into how to immediately gain clients, make win-win pitches, and start gaining experience in the market
How to stand out in the market without a robust portfolio or sales page experience
Gain new marketing skills and techniques to solidify higher-paying clients
Gain access to “Warm” Cold Pitch Emails, Social Post Strategies, Client-Attraction Techniques and unique Lead Discovery Methods
BONUS
NEWAGE 2023 MARKETING STRATEGIES
Bolster your marketing, so you begin finding and attracting course creators and online business owners who respect and pay your prices
Learn to leverage other people to begin growing your audience and begin publishing cornerstone content to start bringing lead toward you
Gain a refreshing business uplevel to begin growing your audience - the foundation of every successful online business
Gain access to Your Shift into Client Attraction, Collaboration Techniques, and Publishing Remarkable Content
BONUS
additional lesson on freebies and list-building
How to get paid STAT
Navigate onboarding clients like a high-earning baddie
Perform Kickoff Calls that start a project off right (and gain access to recordings of Dani's live Kickoff Calls)
Gain the skills of managing copywriting projects so both you and your clients enjoy the smooth process
Gain access to Official Onboarding, The Moment a Client Signs, Kickoff Call Processes
BONUS
UNLOCK THE OPPORTUNITY TO WRITE A PRACTICE SALES PAGE!
BONUS
LIVE GROUP CALL NOV 16
How to perform research and uncover VOC the right way
How to book, perform, and master research calls for your clients
What to do when you don’t have the right research to work with
Gain access to Money-making Market Research, How to Perform Research Interviews, swipe copy for connecting and performing every call
BONUS
ACCESS RECORDING OF DANI'S LIVE RESEARCH CALLS
Step-by-step and in-depth training for each section of a sales page: proprietary knowledge, swipes, templates, and prompts
Unlock the entire Double Pop Process for learning to write high-converting personality-driven sales pages
Continue through over-the-shoulder training, watching Dani’s practice page come to life - with her thinking out loud and editing on the go
Round out your 15-section masterpiece with continued hand-holding training and step back with excitement from your well-written personality-driven sales page
Gain access to Prep, Organize, Perform + Perform, Optimize, Personality (Double POP!) to write all elements of your sales page
BONUS
THE PLAYBOOK TEMPLATE DOC, ALL SALES PAGE EXAMPLES, DOCS FOR WRITING HOOKS, ARGUMENTS, HEADLINES, SOCIAL PROOF, AND OVERALL CONVERSIONS
How to deliver sales pages to your clients
Transforming all content, including VOC docs, into “wow” client deliverables
Officially offboard your client with a simple process that gains testimonials and opens doors for more work
Gain access to Delivering Your Sales Page, Off-boarding Clients, If Projects Go South
BONUS
TIPS ON HOW TO WIREFRAME YOUR SALES PAGE
Learn how to leverage your new sales page knowledge and use it for another high-paying service - sales page audits
Discover how to review, improve, and deliver sales page audit services
Final group support and accountability inside the community to carry you over the finish line
Wrap up our time together with final completion projects and page submissions
Gain access to Audit Deliverable swipes, additional reviews to accommodate member needs
BONUS
ACCESS RECORDING OF DANI'S LIVE AUDIT DELIVERY
BONUS
PersonalizeD feedback and extra critiques on your work
"Since joining [last month], not only have I brought in two new sales page clients, but I've completely revamped my onboarding and I feel overall more confident and professional...
I finally feel like I’m headed in the right direction.”
"You guided me the entire way through, so even though I had NEVER written a sales page before, I just kept going and hitting play on the next module, and at the end, I had a completed sales page I’m actually proud of!
Specifically, transformational was the Double POP Process. That’s gonna change the way I write FOREVER.”
"Hello CONFIDENCE!
I’m no longer staring at an empty page for hours not knowing how to get started. SPPS has a tried-and-true process that works every time. What an amazing community of copywriters I’m surrounded with who are on the same journey as I am... Whatever snafu I might come across, I know I can reach out to the community and Dani and get the answer”
"Since joining [last month], not only have I brought in two new sales page clients, but I've completely revamped my onboarding and I feel overall more confident and professional...
I finally feel like I’m headed in the right direction.”
"You guided me the entire way through, so even though I had NEVER written a sales page before, I just kept going and hitting play on the next module, and at the end, I had a completed sales page I’m actually proud of!
Specifically, transformational was the Double POP Process. That’s gonna change the way I write FOREVER.”
"Hello CONFIDENCE!
I’m no longer staring at an empty page for hours not knowing how to get started. SPPS has a tried-and-true process that works every time. What an amazing community of copywriters I’m surrounded with who are on the same journey as I am... Whatever snafu I might come across, I know I can reach out to the community and Dani and get the answer”
Here’s How You're Destined for Success in Your Copywriter Career...
Three Live
Coaching Calls
We’ll meet LIVE as you progress through the lessons so you can freely Ask Me Anything
Bring writing questions, client questions, and any other “stuff” that’s on your mind, and we’ll smooth them out inside this safe space
Private Online
Community
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this additional channel of three months of support for more access to Dani, more connections to build future collaborations, and additional shots of courage from copy pals going through the same leveling-up journey
Three Live
Coaching Calls
We’ll meet LIVE as you progress through the lessons so you can freely Ask Me Anything
Bring writing questions, client questions, and any other “stuff” that’s on your mind, and we’ll smooth them out inside this safe space
Private Online
Community
Surround yourself with other rising stars in the copy world who are here to rally around your surge in the industry
Tap into this additional channel of three months of support for more access to Dani, more connections to build future collaborations, and additional shots of courage from copy pals going through the same leveling-up journey
Copy Critiques and Personal Feedback
Submit your page-in-progress for reviews and feedback on your sales copy
Gain personal feedback to gain confidence and momentum in your writing
All the Swipes, Templates, and Guides
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
Copy Critiques and Personal Feedback
Submit your page-in-progress for reviews and feedback on your sales copy
Gain personal feedback to gain confidence and momentum in your writing
All the Swipes, Templates, and Guides
Reap the bennies of your After-School-All-Access-Pass for unlimited access to The Playbook, Dani’s client examples, swipes, prompts, templates, walk-through prototypes, and all the explanations you could need (with the HOW and WHY behind it all)
To support you as much as possible in today's market, you'll also receive AI PowerUps throughout the program...
🤖 Understanding the current state of AI in the copywriting domain
🤖 How to leverage AI for research, ideating, and client relationships
🤖 Mini trainings to improve and accelerate your sales page writing
🤖 Deploying AI tools to boost output while learning to still leverage human emotion and connection, bringing forward the best possible work for your clients
To support you as much as possible in today's market, you'll also receive AI PowerUps throughout the program...
🤖 Understanding the current state of AI in the copywriting domain
🤖 How to leverage AI for research, ideating, and client relationships
🤖 Mini trainings to improve and accelerate your sales page writing
🤖 Deploying AI tools to boost output while learning to still leverage human emotion and connection, bringing forward the best possible work for your clients
Here's How It All Comes Together
The goal of this unique program is to provide you with the deep training + mega support, so you can come inside, gain the skills, get the feedback, explode your confidence, and then turn around and offer a new area of high-paying services.
It comes with 12 weeks of deep support, along with lifetime access to the content.
To help you take action - you'll be lead through weekly emails that review everything you'll cover for the week. You’ll have ongoing access to the training, the swipes, templates, and all the examples necessary to gain the sales page skills you're looking for. And you’ll have a community of other copywriters and daily support in the FB group to make this uplevel your reality.
After a Sales Page Prep School uplevel, many students have niched into sales pages, added launch copy, sales page audits, launch strategy, and so much more to their service packages. This one skill has the potential to carve out money-making services online for life.
Here's How It All Comes Together
The goal of this unique program is to provide you with the deep training + mega support, so you can come inside, gain the skills, get the feedback, explode your confidence, and then turn around and offer a new area of high-paying services.
It comes with 12 weeks of deep support, along with lifetime access to the content.
To help you take action - you'll be lead through weekly emails that review everything you'll cover for the week. You’ll have ongoing access to the training, the swipes, templates, and all the examples necessary to gain the sales page skills you're looking for. And you’ll have a community of other copywriters and daily support in the FB group to make this uplevel your reality.
After a Sales Page Prep School uplevel, many students have niched into sales pages, added launch copy, sales page audits, launch strategy, and so much more to their service packages. This one skill has the potential to carve out money-making services online for life.
The tight-knit SPPS community
is straight *team goals*
The tight-knit SPPS community is straight
*team goals*
2023 has been a year of change and adaptability. It’s been a year to take control of your financials, gain the skills that you need to get yourself there, and implement your uplevel immediately.
The structure of Sales Page Prep School reflects that to a “T.”
Over our time together, you’ll gain an entire business bootcamp
to get you into high-earning potential as a freelance and sales page copywriter.
And ALL the content is yours for life!
2023 has been a year of change and adaptability. It’s been a year to take control of your financials, gain the skills that you need to get yourself there, and implement your uplevel immediately.
The structure of Sales Page Prep School reflects that to a “T.” Over our time together, you’ll gain an entire business bootcamp
to get you into high-earning potential as a freelance and sales page copywriter.
And ALL the content is yours for life!
Recap & Price
Let me explain exactly what you’re getting with this investment…
Week 1: Launch Copywriter CEO
Week 2: Your Unique Sales Assets
Week 3: Finding Clients (for initial momentum)
Week 4: Finding Clients (for sustainable growth)
Week 5: Onboarding Clients
Week 6: Performing Research
Week 7: Sales Page Mastery
Week 8: Sales Page Mastery
Week 9: Sales Page Master
Week 10: Offboarding Clients
Bonus Week: Sales Page Audits + Extra Support
BONUS: Private Community for Support & Accountability
BONUS: Three Live Coaching Calls
BONUS: Copy Critiques and Reviews
BONUS: AI Powerups
BONUS: Access to Dani’s Private Copywriting files, swipes, client videos, and templates. The ENTIRE kit of content needed to take you into confident conversion sales page copywriter territory
Let's talk price...
You’re not looking to add yet another drawn-out course to the mix - you’re looking for implementable, business-building support to actually hit the next step in your copywriting career stat.
That’s why this supportive program exists.
Get the skill. Get the support. Get the experience. Then, get out into the launch world and start making more money.
You can now join Sales Page Prep School for only $1,297 today and uplevel your copywriter skillset over the next three months.
PRICE: $1,297
OR choose the monthly payment plan at checkout
Week 1:Launch Copywriter CEO
Week 2:Your Unique Sales Assets
Week 3:Finding Clients (for initial momentum)
Week 4: Finding Clients (for sustainable growth)
Week 5:Onboarding Clients
Week 6:Performing Research
Week 7:Sales Page Mastery
Week 8: Sales Page Mastery
Week 9: Sales Page Mastery
Week 10:Offboarding Clients
Bonus Week:Sales Page Audits + Extra Support
BONUS: Private Community for Support & Accountability
BONUS: Three Live Coaching Calls
BONUS: Copy Critiques and Reviews
BONUS: AI Powerups
BONUS: Access to Dani’s Private Copywriting files, swipes, client videos, and templates. The ENTIRE kit of content needed to take you into confident conversion sales page copywriter territory
Let's talk price...
You’re not looking to add yet another drawn-out course to the mix - you’re looking for implementable, business-building support to actually hit the next step in your copywriting career
stat.
That’s why this supportive program exists.
Get the skill. Get the support. Get the experience. Then, get out into the launch world and start making more money.
You can now join Sales Page Prep School for only $1,297 today and uplevel your copywriter skillset over the next three months.
PRICE: $1,297
OR choose the monthly payment plan at checkout
"SPPS took my sales page process & made it more efficient, effective, & dare I say fun
SPPS supercharged & streamlined my sales page process — saving me hours of work and loads of second-guessing. I even had a fairly decent grasp on sales page copy, but SPPS elevated my structure and flow to a whole new level. Having Dani’s expert eyes on my copy made me feel infinitely more confident sending it over to my client. I finally had the guts to stop undervaluing and undercharging for my sales copy services."
Here’s a jot-note list of the core attributes
of the copywriters who crush it inside SPPS:
You’ve worked with clients online already
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’re no stranger to taking online courses
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
You know that with some key tweaks, you’re totally capable of charging more and getting to your income goals faster
Regardless if you’ve written a few decent sales pages already OR written zero pages…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You’re ready to feel like you have a true business (not just one-off freelance services), and sell your offers with confidence
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re hungry to solidify your next client and put this learning into ACTION
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
If you can relate to most of these, you’ll feel right at homeand in good company inside SPPS
Regardless if this is a new skillset (AKA your first page)
Or if you’re upgrading a current skillset (AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise writing “conversion copy” is completely achievable when you have the right tools and support in front of you.
Here’s a jot-note list of the core attributes of the copywriters who crush it inside SPPS:
You’ve worked with clients online already
Regardless of the services you offer - you’ve gotten your feet wet in the online world, hence you’ve experienced the complexity of finding clients, juggling them, setting them up, using online software, and trying to make it all run smoothly
You’re no stranger to taking online courses
You’ve either enrolled in some high-ticket copywriting courses, jumped into online business workshops, or dabbled in other programs…
You know that with some key tweaks, you’re totally capable of charging more and getting to your income goals faster
Regardless if you’ve written a few decent sales pages already OR written zero pages…you know that you have room for breakthroughs, and you just wanna hone in on the quickest way to get yourself there (no more overwhelming programs, please)
You’re ready to feel like you have a true business (not just one-off freelance services), and sell your offers with confidence
You know that all the high-paid copywriters have one thing in common: they have high-ticket services, and they know how to deliver on them. You’re so ready to step into this, and feel in control of your earnings
You’re hungry to solidify your next client and put this learning into ACTION
You’re the type of person who is committed to being a copywriter and is ready to go all-in on this career identity. You don’t have your hand in 5 other titles or side hustles, because, when it’s all said and done, you know that putting your effort into being a true conversion copywriter will crack the opportunity door wide open for your career
If you can relate to most of these, you’ll feel right at home and in good company inside SPPS
Regardless if this is a new skillset
(AKA your first page)
Or if you’re upgrading a current skillset
(AKA you’ve written a handful of pages)...
You can specialize in sales pages on their own OR nestle them alongside your other copy services.
You just need to learn how to make them work for you, so you feel confident taking them on and delivering them.
And either way you slice it - I promise “conversion copy” is completely achievable when you have the right tools and support in front of you.
The Prep School Promise
The 14-day “test it, love it” money-back guarantee
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training and community… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on the program.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've jumped into the program and don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
The Prep School Promise
The 14-day “test it, love it” money-back guarantee
It’s hard buying yet another program online when most that have come your way didn’t live up to their ROI promise. As a consumer myself, I get it.
That’s why my goal is to provide you with an honest opportunity to test Sales Page Prep School first before you make your final commitment - and it happens through our money-back guarantee.
Because if you take this course and soak up the training… and don’t feel I’ve equipped you to make your investment back by offering high-ticket sales pages - then you shouldn’t have to spend money on this.
My goal is simple: to attract good, honest humans who commit to leveling up their business. So if that’s you - you can feel confident testing Sales Page Prep School.
Because at any point over the next two weeks - if you've jumped into the program and don’t see how the lessons, templates, swipes, and support will lift you towards sales page heaven…
Then just shoot an email to [email protected], and we’ll refund you right away.
Feel confident. Feel liberated. Feel in charge.
Feel confident.
Feel liberated.
Feel in charge.
It’s about that time on the sales page
You and I get to cozy up and formally meet.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
It’s about that time on the sales page
You and I get to cozy up
and formally meet.
Also, is it weird that I’m talking about sales pages while you’re on a sales page? So meta.
True story: I grew a 6-figure copywriting business in my first year as an entrepreneur by focusing on one thing… writing sales pages.
I knew that every single course creator needed them (and likely multiple of them).
And I also knew that sales pages were mainstream enough that the value was understood, yet still mysterious enough that not everyone could write them.
Truly, it was the perfect answer to my personal values of “follow your passion” while ALSO pairing with “find a niche that pays well.”
The ideal combo, in my opinion.
And that’s why you being here says you’re my kind of person - someone who wants to use their unique writing talents for both income and impact. For good and for personal growth. For helping clients sell more of their transformative programs and for bolstering up your own savings account.
I can’t wait to help you do all of that and more inside SPPS - the one spot online where you can come to build out your copywriting business, get my feedback on the sales pages you’re writing, expedite your confidence, and link arms with your new network of copy buddies as you continue to grow over the years.
"OMG the detailed feedback you provide us is amazing!
And the Playbook has given me so much more confidence...
Plus, I now avoid the dreaded "staring at a blank screen, not sure where to start" analysis paralysis, so thank you for sharing your awesome process!!"
Don’t Forget The ICE!
FAQs
Do I need to have a sales page to work on?
Nope, you don’t! I have a couple options for you - if you’re the type that learns best by internalizing the info first - you can always just soak up the training and ask questions over our support weeks together.
OR - you’ll also be introduced to a practice page that you can write! I’ll provide you with everything you need - including the course details and where to get your research… and you can write the page in real time as we move through the program together! What’s best is that when it’s complete, it’s an entire sales page that will now live front and center in your portfolio.
How long do I have access to
everything?
The live support is alongside you for twelve full weeks together. That means daily FB group support, weekly emails, and monthly live calls and reviews. And then going forward - you will have all the content, curriculum, and swipes for life!
What if I'm unsure how sales pages will fit into my offerings?
Because every copywriter's offers evolve over time, this definitely isn't something you need to know going into it. Personally, my sales page offers evolved from month-long projects, to one-day projects, to one-week projects.
The more you grow, the more you'll shift how you work. Your offers might evolve from only sales pages into full launch copy, into audits, into coaching and into everything in between. Having the strategy of high-conversion sales pages can propel many other offers for yourself - and you'll be supported throughout these transitions inside the program.
What type of sales pages do
you teach?
These sales pages are the ins and outs of the online digital-product industry - it will teach you to write for anyone with online courses, group coaching programs, or digital products. It's not for selling e-commerce, SaaS, or physical products, as those are an entirely different ball game.
Did I miss one of your questions? I’d love to hear from you
- send me a DM on Instagram @danipaige.online
Did I miss one of your questions? I’d love to hear from you - send me a DM on Instagram @danipaige.online
"All of a sudden, I have 5 sales pages booked over the next two months. No joke.
Woohooo!! Having the confidence to tell everyone I’m a sales page copywriter (before maybe you're ready) has REALLY paid off."
You and I both know that SPPS isn’t your only option
to help you as a copywriter
But the fact that you're here reading this tells me that those other stops
on your journey may not have fulfilled their promises.
So let’s do a little SWOT analysis
(how fitting, like back in school!)
To see why this program might tip the scales for you
OTHER POSSIBLE OPTIONS
SALES PAGE PREP SCHOOL
The general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
In today's market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry.
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you... But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside. You’ll learn this stuff throughout our tight-knit twelve support weeks together, and walk away with a written sales page (either a practice one or for a real time client!).
No more getting paralyzed in endless steps or unreachable tasks. Just a clear journey forward that breaks down a complicated topic into a completed project.
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With a coveted support structure (seriously, I get daily emails about the level of support this program provides!) along with feedback and accountability - it's built-in “level up” mantra will have you cranking out unique, converting sales pages while sticking to a true, repeatable process that works.
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
You have a copy expert in your corner, and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our live calls, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
I created Sales Page Prep School for copywriters because there was a hole in the market for something this specific, this implementable, and this supportive.
It’s time to throw on that new-first-day-of-school outfit (the top half, anyway)
And let’s get you some true ROI
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, rarely ever lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just one client.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages completely changed the game for me as an online business owner, as well as so many SPPS graduates...
And I cannot wait to help you do the same.
But the fact that you're here reading this tells me that those other stops on your journey may not have fulfilled their promises.
So let’s do a little SWOT analysis
(how fitting, like back in school!)
To see why this program might tip the scales for you
OTHER POSSIBLE OPTIONS
The general copywriting programs. Yessss, these bad boys may have been great to get you rolling with services like product descriptions, white papers, blogs, or about pages… but more often than not, there comes a point when the “general” copy jobs pigeon-hole you into an income gap and a lack of free time with your schedule. (And if you’ve gotten yourself here, then congrats - it means you’re GROWING and ready to level-up!)
SALES PAGE PREP SCHOOL
In todays market, it’s imperative to go narrow and deep on your knowledge, rather than casting wide and shallow. The General VAs, general copywriters, and general online workshops - they are paddling upstream to keep up with the changing currents.
And as you begin your upgrade into a new copywriting identity, you’ll realize that focusing on one core money-making skill is the ultimate payoff for higher revenue years. “Less is more” couldn’t be more fitting here.
Sales Page Prep School provides you with that targeted skillset, so you can focus your skills, time, and energy on implementing growth plans that will surge you forward in today’s online industry.
OTHER POSSIBLE OPTIONS
The massive conversion copy cornerstone programs. This one definitely ain’t lacking specificity. And if you have the time and means to tackle it, all the power to you. But after seeing so many students join SPPS after going through these beastly programs - they’ve been quick to share that the overwhelm and lack of implementation that comes with those programs make completion rates (and even start rates!) suffer.
SALES PAGE PREP SCHOOL
Quick implementations and quick wins are a staple inside SPPS! Grab your log-in access and get rolling - STEP-BY-STEP. Absolutely everything from what to say on the sales call, how to onboard, how to perform and implement your research, and how to write a MONEY-making sales page is all lined up for you inside. You’ll learn this stuff throughout our tight-knit twelve support weeks together, and walk away with a written sales page (either a practice one or for a real time client!).
OTHER POSSIBLE OPTIONS
Hunting down mini-offers and everyday “sales page templates.” Everyone can get their hands on a swipe file or a template at some point... but are they any good? Do they come with training for each section? Are they built on proven and adaptable processes rather than just copy and paste? Do they empower you to create your own processes to truly grow your confidence? And what happens if you get stuck?
SALES PAGE PREP SCHOOL
SPPS is the ultimate hybrid delivery of conversion copy training and empowering prompts, so you feel comfortable writing in your clients' voice, vibe, and style - without the side dish of feeling like an imposter that so often comes in our industry.
With a coveted support structure (seriously, I get daily emails about the level of support this program provides!) along with feedback and accountability - it's built-in “level up” mantra will have you cranking out unique, converting sales pages while sticking to a true, repeatable process that works.
OTHER POSSIBLE OPTIONS
The ol’ going at it on your own trick. Working through pages yourself, piece-mealing and second-guessing, and then having those “NOW WHAT?!” moments when clients come back to you with questions, or when things don’t go as planned. Like anything in life, going at it yourself is possible, but often longer, slower, and more expensive once you’ve sorted through mistakes.
SALES PAGE PREP SCHOOL
You have a copy expert in your corner,
and you better believe that my #1 goal for you is to scale yourself into a successful conversion copywriter. With our live calls, private online space, feedback opportunities, and committed members who are going through the same ups and downs as you - you can steer clear of the lone wolf ways, and cozy on in with our curated, uplifting community.
I created Sales Page Prep School for copywriters because there was a hole in the market for something this specific, this implementable, and this supportive.
It’s time to throw on that new-first-day-of-school outfit (the top half, anyway) And let’s get you some true ROI
Friend, considering I suggest charging at LEAST $1,000 per sales page client… (depending on where you’re at with writing them…but regardless, rarely ever lower than 4-figures)
…it means you’ll quickly make your money back on this investment after just one client.
And being part of this community provides you with the support, assets, insights, and connections to keep moving your business forward, so you can have the confidence to find those clients and deliver stand-out results to them.
Honing in on sales pages and launch copy completely changed the game for me as an online business owner, and I cannot wait to help you do the same.
SNEAK PEEK
AND WHAT TO EXPECT NEXT
“SPPS helped me think differently about my entire copywriting business
Not only has it given me confidence in my sales page skills, I also received the guidance, support, and accountability in finally getting my website finalized, creating a high-quality lead-magnet, designing a beautiful proposal, enhancing my offer, and defining my work processes. What the heck was I doing without SPPS?!"
Get the skill.
Get the support.
Get the experience.
Then, get out into the launch world and start making more money.
Get the skill.
Get the support.
Get the experience.
Then, get out into the launch world and start making more money.
One more recap of exactly what you’re
getting when you join SPPS…
One more recap of exactly what you’re getting when you join SPPS…
Week 1: Launch Copywriter CEO
Week 2:Your Unique Sales Assets
Week 3:Finding Clients (for initial momentum)
Week 4:Finding Clients (for sustainable growth)
Week 5: Onboarding Clients
Week 6:Performing Research
Week 7:Sales Page Mastery
Week 8:Sales Page Mastery
Week 9: Sales Page Mastery
Week 10:Offboarding Clients
Bonus Week:Sales Page Audits + Extra Support
BONUS: Private Community for Support & Accountability
BONUS: Three Live Coaching Calls
BONUS: Copy Critiques and Reviews
BONUS: AI Powerups
BONUS: Access to Dani’s Private Copywriting files, swipes, client videos, and templates. The ENTIRE kit of content needed to take you into confident conversion sales page copywriter territory
PRICE: $1,297
Payment plan available!
Pay only $197 today, followed by three monthly
payments of $397
Week 1: Launch Copywriter CEO
Week 2: Your Unique Sales Assets
Week 3: Finding Clients (for initial momentum)
Week 4: Finding Clients (for sustainable growth)
Week 5: Onboarding Clients
Week 6: Performing Research
Week 7: Sales Page Mastery
Week 8: Sales Page Mastery
Week 9: Sales Page Mastery
Week 10: Offboarding Clients
Bonus Week: Sales Page Audits + Extra Support
BONUS: Private Community for Support & Accountability
BONUS: Three Live Coaching Calls
BONUS: Copy Critiques and Reviews
BONUS: AI Powerups
BONUS: Access to Dani’s Private Copywriting files, swipes, client videos, and templates. The ENTIRE kit of content needed to take you into confident conversion sales page copywriter territory
PRICE: $1,297
Payment plan available!
Pay only $197 today, followed by three monthly payments of $397
“Since joining SPPS, I've been able to book myself out for the entire month!
The SPPS approach helped me write a client's sales page that brought in 15K for her first launch! The all-encompassing support with SPPS is everything - I love all the resources on more than just skill – you provide the full business side of things, too. You really inspired me to start thinking about my brand in a bigger, "CEO" type of way"
If you enjoyed reading this page…
Then I need to tell you a couple things
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
If you enjoyed reading this page… Then I need to tell you a couple things
First, I used the SPPS curriculum to write it. ;)
Second, you already have every bit of baseline talent + ability needed on lockdown.
The fact that you’ve had a talent for writing your entire life, you’re entrepreneurial-minded, and you’re interested in learning about launch copy tells me that.
Because not everybody has this potential. In fact, most people don’t.
That’s why so many other online businesses struggle writing copy.
It’s also why so many online businesses need you.
So whether you see it right now or not, I believe you have all the components needed to secure bigger projects, create more impact, and command more financial freedom.
And if I happen to be the one that’s lucky enough to help you connect all those pieces together - then know that I’m with you the entire way.
Ready to get started?!
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